Build your brand and measure impressions.
Get your customers to take action to learn more about your business.
Optimize for lead generation or other actions taken on your website.
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Discover how much it costs to advertise on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Reach the people who matter most to your business.
Measure the true impact of your LinkedIn ads.
Track conversions and optimize your campaigns automatically.
Measure the ROI of your LinkedIn ads.
Qualified leads come from a quality audience on LinkedIn.
LinkedIn’s audience segmentation and retargeting capabilities enabled Scorpion Healthcare to engage directly with senior healthcare decision-makers and collect quality leads
Scorpion Healthcare, a provider of digital healthcare marketing, wanted to raise awareness of its products with senior healthcare decision-makers. Its campaign needed to: • Reach the right senior decision-makers; • Build relationships and customer trust; and • Generate leads and conversions.
Scorpion Healthcare and LinkedIn created a multi-touchpoint content marketing strategy to reach healthcare decision-makers. They used Sponsored Content and LinkedIn’s Matched Audiences tool to target and deliver in-feed thought leadership content to both prospects and existing customers. Prefilled Lead Gen forms were also used to increase conversion rates and collect quality leads.
• 56% increase in conversions • 33% decrease in cost per lead • 3.14X increase in opportunity-to-customer rate
“LinkedIn has helped us speak to the right audience and provide better ways to communicate our services to really help us build meaningful relationships with our prospects.”
Generate leads, drive website traffic, and build brand awareness
Market to who matters
Related eBooks and resources
The Sophisticated Marketer's Guide to LinkedIn
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Sponsored Content Lead Generation Guide
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