INDUSTRY: Healthcare |
NO. OF EMPLOYEES: 201-500 |
HQ LOCATION: Valencia, California, USA |
View Company Page |
Download Customer Story |
Scorpion
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LinkedIn’s audience segmentation and retargeting capabilities enabled Scorpion Healthcare to engage directly with senior healthcare decision-makers and collect quality leads
Scorpion Healthcare, a provider of digital healthcare marketing, wanted to raise awareness of its products with senior healthcare decision-makers. Its campaign needed to:
• Reach the right senior decision-makers;
• Build relationships and customer trust; and
• Generate leads and conversions.
Scorpion Healthcare and LinkedIn created a multi-touchpoint content marketing strategy to reach healthcare decision-makers.
They used Sponsored Content and LinkedIn’s Matched Audiences tool to target and deliver in-feed thought leadership content to both prospects and existing customers.
Prefilled Lead Gen forms were also used to increase conversion rates and collect quality leads.
• 56% increase in conversions
• 33% decrease in cost per lead
• 3.14X increase in opportunity-to-customer rate
INDUSTRY: Healthcare |
NO. OF EMPLOYEES: 201-500 |
HQ LOCATION: Valencia, California, USA |
View Company Page |
Download Customer Story |
“LinkedIn has helped us speak to the right audience and provide better ways to communicate our services to really help us build meaningful relationships with our prospects.”
Generate leads, drive website traffic, and build brand awareness
Market to who matters
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