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LinkedIn’s audience segmentation and retargeting capabilities enabled Scorpion Healthcare to engage directly with senior healthcare decision-makers and collect quality leads
Scorpion Healthcare, a provider of digital healthcare marketing, wanted to raise awareness of its products with senior healthcare decision-makers. Its campaign needed to: • Reach the right senior decision-makers; • Build relationships and customer trust; and • Generate leads and conversions.
Scorpion Healthcare and LinkedIn created a multi-touchpoint content marketing strategy to reach healthcare decision-makers. They used Sponsored Content and LinkedIn’s Matched Audiences tool to target and deliver in-feed thought leadership content to both prospects and existing customers. Prefilled Lead Gen forms were also used to increase conversion rates and collect quality leads.
• 56% increase in conversions • 33% decrease in cost per lead • 3.14X increase in opportunity-to-customer rate
“LinkedIn has helped us speak to the right audience and provide better ways to communicate our services to really help us build meaningful relationships with our prospects.”
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