How Cenareo delivered results through a brand to demand strategy

The team implemented a strategic two-pronged approach. They used Conversation Ads to learn more about their audience’s intentions and behaviour while providing a personalized experience for every prospect. Each message had 2 call-to-actions so that prospects could get the information they needed, wherever they may have been in the buyer’s journey. More specifically, they offered a case study and solution guide, and product demo. In parallel, they ran Single Image and Video Ads to continue nurturing their audience and build brand awareness and loyalty.

About Cenareo

Cenareo provides a digital signage solution designed to communicate with an unlimited number of screens in real-time. They created a market-leading SaaS platform which allows brands to show any type of contextualised dynamic content, transforming their digital screens into a potent communication tool.

INDUSTRY: Marketing & Advertising

NO. OF EMPLOYEES: 11-50

HQ LOCATION: Paris, Ile-de-France

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Lucie Victor

Lead Gen & CRM Manager

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