Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad
IFS

IFS goes full-funnel with account-based marketing (ABM) on LinkedIn

IFS develops and delivers enterprise software for companies around the world that manufacture and distribute goods, build and maintain assets, and manage service-focused operations. In marketing its industry-specific products to niche sectors, IFS uses an account-based marketing (ABM) strategy to deliver precise messages to well-defined audiences — making LinkedIn an indispensable marketing channel for the company.

Results

IFS states that 20% of all its Marketing Qualified Leads (MQLs) in the Netherlands originate from LinkedIn. Its campaign performance on LinkedIn has also exceeded internal benchmarks, with cost per lead that is one-third lower than targeted.

Results

“Feedback from our sales team has been excellent. After launching our ABM campaign on LinkedIn and using Lead Gen Forms to capture interest, sales outreach has been much easier. We are reaching prospects of the right seniority in our target companies. We also find that these prospects are more open to having sales conversations after being nurtured on LinkedIn.”

Headshot of Danny Kuijpers

Danny Kuijpers
Regional Digital Marketing Manager, Western, Southern Europe & Latin America, IFS

Speak directly to your audiences with highly-targeted campaigns on LinkedIn

Create an ad

Challenge

  • IFS contends with long sales cycles that can stretch well beyond 12 months. This has, historically, made it a challenge for its digital marketing team to prove their impact on the business.
  • The team also needed a more efficient way to drive high-quality leads for its industry-specific products within a handful of niche sectors while raising its brand profile.

Solution

  • IFS introduced a lead scoring and attribution system, then prepared to launch an ABM strategy on LinkedIn. Bringing its target account lists onto the platform, the team worked closely with LinkedIn Marketing Solutions to design an always-on approach for maximum resonance and campaign budget efficiency. 
  • IFS ran brand awareness campaigns to build top-of-mind recall among broad audiences and, concurrently, launched highly-targeted lead generation campaigns to drive bottom-funnel results.
  • With this approach, the team was able to exceed all its internal benchmarks relating to impressions, Marketing Qualified Leads and high-value engagement, all while delivering high-quality leads for sales follow-up.

Build mindshare to gain market share. Grow your brand on LinkedIn.

Create an ad

Success Factors

  1. A brand-to-demand approach: As part of its ABM strategy, IFS saw the need to invest in top-funnel content to raise brand awareness and position itself as an industry thought leader.
  2. Engaging the full buying committee: IFS recognised the need to engage not only decision-makers, but also the full buying committee. It developed persona-based campaigns to speak directly to different stakeholders and tracked impact through the Company Engagement Report and Campaign Demographics in LinkedIn Campaign Manager.
Image showing LinkedIn Ads used by IFS for their campaigns

“LinkedIn allows us to target companies and personas we want to reach with content we want them to see. No other platform offers us the same potential.”

Headshot of Danny Kuijpers

Danny Kuijpers
Regional Digital Marketing Manager, Western, Southern Europe & Latin America, IFS

Turn your high-value content into high-quality leads on LinkedIn.

Create an ad

IFS develops and delivers enterprise software for companies around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations. Within its single platform, its industry-specific products are innately connected to a single data model and use embedded digital innovation so that customers can be their best when it really matters to their customers – at the Moment of Service. View company page.


Headquarters: Linköping, Sweden | No. of Employees: 1,001 – 5,000 | Industry: Computer Software

View customer story
Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads

Get support