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Powering brand credibility with executive advocacy

LG AI Research’s executive-led Thought Leader Ad earns 3x higher engagement rate and 7% of the Executive’s Followers gained through campaign.

LG AI Research launched a Thought Leadership Ad campaign, leveraging a C-level executive’s LinkedIn posts to showcase its AI innovations. By amplifying executive-led content, the campaign aimed to establish credibility, reinforce technological leadership, and engage industry professionals.

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THE CHALLENGE

  • Showcase and drive awareness of LG AI Research’s latest AI innovations: EXAONE 3.0 and 3.5, outperforming foundation models. 
  • Leverage executive advocacy to strengthen the brand’s authority and credibility in the AI space
  • Grow the executive’s LinkedIn followers for sustained engagement

THE SOLUTION

  • Launched a Thought Leader Ad campaign to promote posts by LG AI Research’s President Kyunghoon Bae 
  • Developed bilingual posts in English and Korean that spoke about EXAONE 3.0 and 3.5’s global competitiveness and open-source accessibility
  • Served the ads to a target audience of AI researchers, enterprise tech leaders and decision makers

THE RESULTS

3x

higher engagement rate vs Single Image Ad

7%

growth in targeted followers for President Bae

LG AI Research: From powerful AI foundation models to advanced agent systems, LG AI Research is building what’s next in AI — redefining the future through innovation and real-world impact. View Company page.

Headquarters: Seoul, Korea |  No. of Employees: 201-500 |  Industry: Research Services

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