LG AI Research launched a Thought Leadership Ad campaign, leveraging a C-level executive’s LinkedIn posts to showcase its AI innovations. By amplifying executive-led content, the campaign aimed to establish credibility, reinforce technological leadership, and engage industry professionals.
THE CHALLENGE
- Showcase and drive awareness of LG AI Research’s latest AI innovations: EXAONE 3.0 and 3.5, outperforming foundation models.
- Leverage executive advocacy to strengthen the brand’s authority and credibility in the AI space
- Grow the executive’s LinkedIn followers for sustained engagement
THE SOLUTION
- Launched a Thought Leader Ad campaign to promote posts by LG AI Research’s President Kyunghoon Bae
- Developed bilingual posts in English and Korean that spoke about EXAONE 3.0 and 3.5’s global competitiveness and open-source accessibility
- Served the ads to a target audience of AI researchers, enterprise tech leaders and decision makers
THE RESULTS
LG AI Research: From powerful AI foundation models to advanced agent systems, LG AI Research is building what’s next in AI — redefining the future through innovation and real-world impact. View Company page.
Headquarters: Seoul, Korea | No. of Employees: 201-500 | Industry: Research Services