Challenge
Thermo Fisher Scientific is the world leader in serving science, with a key focus on hiring quality candidates for its many divisions around the globe. The organization pursues top talent for numerous science-related positions (naturally) but also seeks to fill roles in IT, software, finance, quality, and more. The scale of Thermo Fisher’s operation presents hurdles in this regard. “We struggle with brand awareness outside of the scientific community, and so it would cost us millions of dollars to build that talent brand awareness in all the markets that we’re in,” says Adrienne Sullivan, Global Employer Brand Leader. “We’re in over 600 locations across the globe, and to scale and localize in each of those markets is a challenge for us.”