HaHow for Business
  • On LinkedIn, members exposed to both brand and acquisition messages are 6x more likely to convert
  • Hahow’s full-funnel approach leveraged this, using broadly-targeted top-mid funnel ads to build awareness and engagement before nurturing interested audiences with bottom funnel lead generation messages. This improved conversion efficiency
  • LinkedIn leads were also better nurtured than leads from other channels, requiring a shorter sales cycle to convert into a customer