THE CHALLENGE

As a B2B platform, Hahow for Business needed to reach, engage and convert new audiences in order to sustain their leads pipeline. The teams were operating in silos and they had no visibility into the full customer journey, making it hard to optimise their marketing strategy. They needed to acquire audience insights in order to customise content suitable for customers in different buying cycles. 

THE SOLUTION

To mitigate the lack of customer insights, Hahow for Business implemented multiple LinkedIn Insight Tags on their website and lead gen forms. This allowed them to unlock powerful demographic insights on website visitors, and retarget the audiences for further nurture. Hahow for Business were then able to customize marketing strategies at different stages of the marketing funnel. For instance, they saw that nurturing audiences in the consideration phase with product specific information helped to decrease the sales cycle effectively.

Hahow for Business also leveraged on LinkedIn Audience Network to extend their reach to new audiences through LinkedIn’s network of trusted third party apps and sites. To get the best results possible, they used Maximum Delivery Bidding to deliver their full budget.

In just four months, Hahow for Business saw an increase in qualified conversions through LinkedIn Ads, which helped the marketing team build trust with the sales team successfully.

THE RESULTS

Within two quarters, Hahow for Business was able to generate significant results from their marketing investment.