Doing so could mean the difference between winning and losing your biggest deals.
- 51% of B2B buyers place a higher emphasis on the trustworthiness of the source of the content they consume. DemandGen Report 2020 Content Preferences Study
- The majority (68%) of B2B buyers notice ads from the solution provider they chose during the research process. DemandGen Report 2019 B2B Buyers Survey Report
That’s why you should align your brand with trusted, recognizable sources. Establish a strong brand reputation by showcasing your value in trusted environments.