Ad formats

Prada Group, a global leader in the luxury industry, wanted to enhance their LinkedIn marketing campaigns by better leveraging first-party data. Thanks to the Conversions API integration between Tealium and LinkedIn, Prada Group was able to integrate their customer data platform with LinkedIn Ads, enabling powerful audience targeting and improved campaign tracking. This collaboration led to enhanced ad personalization and refined targeting strategies.

Results: Prada Group experiences elevated campaign precision

Since activating the LinkedIn Conversions API, Prada Group has been able to use this enriched data to improve their LinkedIn campaign strategies.
The Social Media Team has reported a clearer understanding of both their new and existing customer base, enabling them to improve their ad personalization and targeting.

Challenge: Integrating first-party data for enhanced targeting

Prada Group is known for its prestigious brands as Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824 and Luna Rossa. With a significant portion of their target market active on LinkedIn, Prada Group wanted to expand their social media marketing campaigns on the platform.
In order to effectively target the right audience on LinkedIn, Prada Group needed a way to incorporate their own first-party data with LinkedIn’s deep demographic insights.
The Prada Group Social Media Team also wanted to access insights that could improve their tracking, measurement, and optimization of campaigns.

Solution: Media Mix Modeling and optimization powered by Tealium

Prada Group connected their customer data platform Tealium with LinkedIn using the Conversions API.
With this integration, Prada Group was able to manage a continuous flow of customer data across both platforms, bringing unique LinkedIn data seamlessly into their own familiar tools.
These insights offered a richer view of the customer, as well as tracking of off-platform behaviors that impact campaign ROI.

This integration has given us the data we need to power our media mix modeling and adjust budgets across channels to better optimize our ad spend."

Paid Social Media Team, Prada Group

The Prada Group is a global leader in the luxury industry and a pioneer in its unconventional dialogue with contemporary society across diverse cultural spheres.

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Headquarters
Milan, Italy

No. of Employees
15,000

Industry
Retail Luxury Goods and Jewerly