- Since activating the LinkedIn Conversions API, Prada Group has been able to use this enriched data to improve their LinkedIn campaign strategies.
- The Social Media Team has reported a clearer understanding of both their new and existing customer base, enabling them to improve their ad personalization and targeting.
- Prada Group is known for its prestigious brands as Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824 and Luna Rossa. With a significant portion of their target market active on LinkedIn, Prada Group wanted to expand their social media marketing campaigns on the platform.
- In order to effectively target the right audience on LinkedIn, Prada Group needed a way to incorporate their own first-party data with LinkedIn’s deep demographic insights.
- The Prada Group Social Media Team also wanted to access insights that could improve their tracking, measurement, and optimization of campaigns.
- Prada Group connected their customer data platform Tealium with LinkedIn using the Conversions API.
- With this integration, Prada Group was able to manage a continuous flow of customer data across both platforms, bringing unique LinkedIn data seamlessly into their own familiar tools.
- These insights offered a richer view of the customer, as well as tracking of off-platform behaviors that impact campaign ROI.
