linkedin-logo-full linkedin-logo-icon logo-404-frontlogo-404-back LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo

  • LinkedIn Marketing Labs
  • Help Center
  • Blog
LinkedIn Logo LinkedIn Logo LinkedIn Marketing Solutions
  • Advertising
  • Why LinkedIn
  • LinkedIn Pages
  • Resources & Education
  • Sign in
  • Create ad

  • LinkedIn Marketing Labs
  • Help Center
  • Blog

Advertising

Objectives

  • Awareness

    Build your brand and measure impressions.

  • Consideration

    Get your customers to take action to learn more about your business.

  • Conversion

    Optimize for lead generation or other actions taken on your website.

Sign in to Campaign Manager

Ad Formats

  • Sponsored Content

    Reach and engage a professional audience in the LinkedIn feed.

  • Sponsored Messaging

    Engage your prospects where professional conversations happen.

  • Dynamic Ads

    Engage prospects with ads automatically personalized to them.

  • Text Ads

    Self-service ad formats to create campaigns in minutes.

See all Ad formats

Advertising Features

  • Pricing

    Discover how much it costs to advertise on LinkedIn.

  • Boosting

    An easy way to reach new audiences by amplifying your best content.

  • Targeting

    Reach the people who matter most to your business.

  • Conversion Tracking

    Measure the true impact of your LinkedIn ads.

  • Insight Tag

    Track conversions and optimize your campaigns automatically.

  • Reporting and Analytics

    Measure the ROI of your LinkedIn ads.

  • Lead Generation

    Qualified leads come from a quality audience on LinkedIn.

Ad Tips & Best Practices

Why LinkedIn

  • Why LinkedIn
  • Our Audience
  • Customer Stories

LinkedIn Pages

  • Create a LinkedIn Page
  • LinkedIn Pages Best Practices
  • Career Pages
  • My Company
  • Showcase Pages
  • Product Pages
  • LinkedIn Events
  • LinkedIn Publishing
  • LinkedIn Pages Support

Resources & Education

  • How to Get Started
  • Success Hub
  • Ads Guide
  • Agencies
  • Partners
  • Learning Courses & Certification
gorgias logo

Data-driven personalisation
drives 7x marketing ROI
on LinkedIn

Gorgias is a helpdesk designed for e-commerce stores. It enables stores to provide multi-channel customer service from a single app, unifying all conversations to deliver a truly customer-centric experience. As a company whose claim to startup fame is the technology fuelling its product, it comes as no surprise that Gorgias’ marketing efforts are entirely data-driven. 

Gorgias maximises LinkedIn’s precise targeting capabilities through integrations with data activation platform Hightouch.io and revenue attribution platform Dreamdata. These all connect back to its own data warehouse, where it tracks over 20 different buying intent signals to target the right audience, at the right time, with the right message.

Results

In 2021, Gorgias generated a pipeline worth 7x its marketing investment on LinkedIn by driving high quality conversions in the form of demos and trials.
Conversation Ads were its best-performing direct response format, peaking at close to 80% open rate and 60% Lead Gen Form submission rate.


“By combining our own data with LinkedIn’s via partner integrations, we’re able to monitor a range of buying intent signals and launch highly personalised campaigns to the right audiences at precisely the right time. Doing so enabled us to build a sales pipeline worth 7x our marketing spend in 2021. The power of digital marketing lies in data, which is why we’re always looking to hire marketers with strong technical skills.” 

Headshot of Maxime Sutra

Maxime Sutra
Growth Marketing & Demand Generation Manager
Gorgias 

LinkedIn’s first-party data helps you target the audiences that matter to your business 

Create an ad

Challenge


•  To drive pipeline by precisely targeting prospective buyers (e-commerce merchants) through highly personalised direct response campaigns
•  To seed long-term demand by retargeting and nurturing warm audiences with brand and product awareness content 

Solution


•  Integrated LinkedIn Campaign Manager with Hightouch.io, a data activation platform and Dreamdata, a revenue attribution platform, and its own data warehouse
•  Tracked 20+ buying intent signals to determine audiences’ readiness level and automatically trigger a marketing campaign with highly personalised messages delivered as Conversation Ads 
•  Served brand messages, product awareness content and customer stories to nurture top-funnel audiences 
•  Monitored account penetration and engagement rate to assess when prospects are ready to move down the funnel 

Success Factors


1. Data-driven personalisation
Gorgias combined its own data with LinkedIn’s to create Custom Segments for targeting. These precise audiences were served Conversation Ads with highly personalised messages based on buying intent signals. This contributed to open rates that peaked at close to 80% and Lead Gen Form submission rates that reached 60%. 

2. Partner and API integrations
Integrating its data warehouse with LinkedIn Campaign Manager, and Hightouch.io allowed Gorgias to create automated marketing flows based on buying intent signals. Leads generated from LinkedIn were connected with Dreamdata, a revenue attribution platform, to track the lead journey and assess marketing’s contribution to the business. 

Turn high-intent audiences on LinkedIn into high-quality leads for your business.

Create an ad

Gorgias builds a multi-channel helpdesk integrated with e-commerce merchants'​ back-office. It allows merchants to manage all their support from one place. It connects all business apps and all communication channels to provide support agents a unified view of their customers. It sets auto-responses to common customer requests. Gorgias helps merchants leverage support as a way to increase sales. View company page.

Headquarters: California, USA | No. of Employees: 201 - 500 | Industry: Computer Software

Download customer story

Talk to a specialist now

Chat now

  • View more business solutions

  • About
  • Cookie Policy
  • Privacy Policy
  • Your California Privacy Choices
  • User Agreement
  • Accessibility
  • Sitemap
LinkedIn logo © LinkedIn Corporation 2023
  • social-linkedin
  • social-twitter
  • social-youtube
  • social-facebook
  • social-rss