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Doubling Down on Global Demand
Templafy supercharges marketing-sourced revenue on LinkedIn across the UK, US, Nordics and Germany
Templafy is the next-gen document generation platform that automates documents to remove risk and increase efficiency. Founded in Denmark, it now serves over 800 customer organisations around the world from its shared headquarters in Copenhagen and New York.
To better support its international expansion plans, Templafy needed a more robust marketing engine. It set out to restore marketing as a significant contributor to revenue with a complete revamp of its full-funnel marketing strategy on LinkedIn. This started with stronger sales and marketing alignment, which saw Templafy’s marketing team significantly reducing their target audience to focus on the same accounts and Ideal Customer Profiles (ICP) as its sales team. This led to the crystallisation of the United Kingdom (UK), United States (US), the Nordics and Germany as the company’s priority international markets.
THE CHALLENGE
To support Templafy’s international growth ambitions by building a robust marketing engine on LinkedIn and restoring marketing as a significant contributor to new business revenue.
THE SOLUTION
Templafy set out to revamp its full-funnel marketing strategy on LinkedIn with a more focused approach.
- Targeted audience strategy: Templafy strengthened sales and marketing alignment to ensure that its marketing dollars were spent on the accounts and personas that mattered to its sales team. Templafy also imported saved leads from LinkedIn Sales Navigator and dynamic lists via a third-party integration with DemandBase.
- Tailored ad content and creatives: In addition to an overhaul on Templafy’s ad creatives, Templafy also invested in extensive A/B testing and studied leading indicators. Using these learnings as optimisation levers to improve the campaign performance, the company saw an overall increase in Ideal Customer Profile (ICP) leads and higher quality marketing qualified leads.
THE RESULTS
By refocusing its targeting strategy to priority international markets, tailoring its marketing messages and revamping its ad creatives, Templafy achieved:
+81%
growth in pipeline generation, year-on-year
-46%
decrease in Cost per
Opportunity
1.2x
Return on ad spend
Its full-funnel marketing approach supported top- and mid-funnel nurture, which saw increased brand awareness and audience engagement.
+30%
increase in branded search
+14%
increase in direct traffic
+61%
increase in webinar and event sign-ups
“LinkedIn is the best platform to reach our Ideal Customer Profile with more focused and high frequency tactics. We’ve earned not just high-quality leads and positive returns, but also improved knowledge of our audiences that will serve us well as we continue to grow the business internationally.”
Stefan R.M. Jensen
Vice President, Global Demand &
Growth Marketing, Templafy
Templafy is the next gen document generation platform that automates documents to remove risk and increase efficiency for over 800 organizations around the world. Templafy’s content enablement platform aligns workforces and enables employees to effortlessly create on-brand, high-performing business content faster. View Company page.
Headquarters: New York, USA | No. of Employees: 201-500 | Industry: Software Development
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