PwC’s Academy Success Story: LinkedIn Marketing Solutions
PwC's Academy, the talent and skills development business of PwC, supports the sustainable growth of talent across the MENA region through upskilling solutions across all levels and industries, both for the public and the private sector.
Thanks to assertive messages and the construction of a relevant target audience, the LinkedIn solution generated brand awareness and enabled lead acquisition and, consequently, future conversions and an ROI.
conversions for the first CFA public training program
ROI from this campaign
lead form completion
contributed to the expansion of our LinkedIn community
PwC’s Academy aimed to launch a prestigious finance qualification, Chartered Financial Analyst (CFA) in KSA to upskill the finance community, building on their legacy as premium upskilling providers in UAE.
LinkedIn offered a combination of visual, informational and conversational messaging for a holistic approach to the target audience.PwC’s Academy utilized different ad formats, events and organic content to meet the needs of its audience in the Saudi market.
"Linkedin is a critical platform in our 360 degree marketing strategy. It is the right space for us to position our brand as a thought leader in upskilling."
PwC Partner and PwC’s Academy Leader
PwC's Academy, the talent and skills development business of PwC, supports the sustainable growth of talent across the region through upskilling solutions across all levels and industries, both for the public and the private sector.
No. of Employees:
Professional Training and Coaching