linkedin-logo-full linkedin-logo-icon logo-404-frontlogo-404-back LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo

  • LinkedIn Marketing Labs
  • Help Center
  • Blog
LinkedIn Logo LinkedIn Logo LinkedIn Marketing Solutions
  • Advertising
  • Why LinkedIn
  • LinkedIn Pages
  • Resources & Education
  • Sign in
  • Create ad

  • LinkedIn Marketing Labs
  • Help Center
  • Blog

Advertising

Objectives

  • Awareness

    Build your brand and measure impressions.

  • Consideration

    Get your customers to take action to learn more about your business.

  • Conversion

    Optimize for lead generation or other actions taken on your website.

Sign in to Campaign Manager

Ad Formats

  • Sponsored Content

    Reach and engage a professional audience in the LinkedIn feed.

  • Sponsored Messaging

    Engage your prospects where professional conversations happen.

  • Dynamic Ads

    Engage prospects with ads automatically personalized to them.

  • Text Ads

    Self-service ad formats to create campaigns in minutes.

See all Ad formats

Advertising Features

  • Pricing

    Discover how much it costs to advertise on LinkedIn.

  • Boosting

    An easy way to reach new audiences by amplifying your best content.

  • Targeting

    Reach the people who matter most to your business.

  • Conversion Tracking

    Measure the true impact of your LinkedIn ads.

  • Insight Tag

    Track conversions and optimize your campaigns automatically.

  • Reporting and Analytics

    Measure the ROI of your LinkedIn ads.

  • Lead Generation

    Qualified leads come from a quality audience on LinkedIn.

Ad Tips & Best Practices

Why LinkedIn

  • Why LinkedIn
  • Our Audience
  • Customer Stories

LinkedIn Pages

  • Create a LinkedIn Page
  • LinkedIn Pages Best Practices
  • Career Pages
  • My Company
  • Showcase Pages
  • Product Pages
  • LinkedIn Events
  • LinkedIn Publishing
  • LinkedIn Pages Support

Resources & Education

  • How to Get Started
  • Success Hub
  • Ads Guide
  • Agencies
  • Partners
  • Learning Courses & Certification

PwC’s Academy Success Story: LinkedIn Marketing Solutions


PwC's Academy,
the talent and skills development business of PwC, supports the sustainable growth of talent across the MENA region through upskilling solutions across all levels and industries, both for the public and the private sector.

Results


Thanks to assertive messages and the construction of a relevant target audience, the LinkedIn solution generated brand awareness and enabled lead acquisition and, consequently, future conversions and an ROI.

38%

conversions for the first CFA public training program

1000%

ROI from this campaign

24%

lead form completion

60k+ followers

contributed to the expansion of our LinkedIn community

Objective

PwC’s Academy aimed to launch a prestigious finance qualification, Chartered Financial Analyst (CFA) in KSA to upskill the finance community, building on their legacy as premium upskilling providers in UAE.

Approach

LinkedIn offered a combination of visual, informational and conversational messaging for a holistic approach to the target audience.PwC’s Academy utilized different ad formats, events and organic content to meet the needs of its audience in the Saudi market.

"Linkedin is a critical platform in our 360 degree marketing strategy. It is the right space for us to position our brand as a thought leader in upskilling."

Amanda Line

PwC Partner and PwC’s Academy Leader

PwC's Academy, the talent and skills development business of PwC, supports the sustainable growth of talent across the region through upskilling solutions across all levels and industries, both for the public and the private sector. 

Download customer story

Headquarters:

Dubai 

No. of Employees:

129

Industry:

Professional Training and Coaching

Talk to a specialist now

Chat now

  • View more business solutions

  • About
  • Cookie Policy
  • Privacy Policy
  • Your California Privacy Choices
  • User Agreement
  • Accessibility
  • Sitemap
LinkedIn logo © LinkedIn Corporation 2023
  • social-linkedin
  • social-twitter
  • social-youtube
  • social-facebook
  • social-rss