Dassault Systemes Case Study | LinkedIn Marketing Solutions

Selling the 3DEXPERIENCE platform in the B2B space across many different geographical territories, Dassault Systèmes markets to highly targeted audiences and was struggling to generate the right types of leads on some social media networks.

“The targeting criteria available on LinkedIn and the highly qualified user base were the main reasons we chose the platform,” said Harold Christensen of Dassault’s agency, Labelium.

To connect with this defined professional audience, the company took part in a beta for the new carousel ads format on LinkedIn. This approach fit well with their lead gen campaign, which featured different chapters from an eBook, divvied up based on topical focuses. The carousel allowed users to browse and choose the portion of the report that appealed most, with those insights helping inform Dassault’s efforts.

Challenge

Solution

Results