Dassault Systèmes Boosts Conversion Rates with LinkedIn Carousel Ads
Selling the 3DEXPERIENCE platform in the B2B space across many different geographical territories, Dassault Systèmes markets to highly targeted audiences and was struggling to generate the right types of leads on some social media networks.
“The targeting criteria available on LinkedIn and the highly qualified user base were the main reasons we chose the platform,” said Harold Christensen of Dassault’s agency, Labelium.
To connect with this defined professional audience, the company took part in a beta for the new carousel ads format on LinkedIn. This approach fit well with their lead gen campaign, which featured different chapters from an eBook, divvied up based on topical focuses. The carousel allowed users to browse and choose the portion of the report that appealed most, with those insights helping inform Dassault’s efforts.
Manufacturing is Human
Manufacturing is Value
Manufacturing is Smart
Manufacturing is Creative
The primary goal for Dassault Systèmes with this campaign was to generate leads, so conversions were the central metric of emphasis. In this regard, the business achieved excellent results using carousel ads on LinkedIn. Dassault Systèmes saw increases of 40% to 100% in certain key territories compared to benchmarks with classic static ads.
“LinkedIn gives us the certainty that we're reaching the B2B audience that we'd like to reach, whereas with other platforms, targeting tended to be a lot more broad-based, interest-based, and didn't necessarily guarantee that we're reaching the right people.”