Advertising

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Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

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Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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Atlassian
Atlassian LiveRamp

Atlassian proves 3.6x ROAS using LinkedIn Advanced Insights, powered by LiveRamp's clean room technology

Download customer story

Atlassian used LinkedIn’s precision targeting to reach its ideal B2B audience and drive conversions, but understanding the platform’s true impact on down-funnel results like closed deals was challenging. The marketing team sought to bridge the gap between ad impressions and sales metrics to optimize their strategy.

Results: Proving LinkedIn’s impact and driving optimization

  • The analysis revealed a higher-than-expected 3.6x return on ad spend (ROAS).

  • Custom queries surfaced the most effective ad creatives, demographics, and match rates, helping the Atlassian marketing team better target and optimize their campaigns.
Results

3.6x

ROAS on LinkedIn Ads

Challenge: Lack of visibility into down-funnel impact

  • Atlassian wanted to measure the impact of LinkedIn ads on both brand and lead generation campaigns to understand influence on customer acquisition.

  • With marketing engagement data living in one platform and revenue information living in their CRM, Atlassian needed a privacy-first method to track performance across the entire customer journey. 

  • Atlassian required a solution that would help them optimize their campaigns based on more granular insights and justify the effectiveness of LinkedIn as a core advertising platform.
Challege

Solution: Integrating LinkedIn Ads with LiveRamp’s clean room

  • On the advice of their LinkedIn Account Team, Atlassian implemented Advanced Insights, LinkedIn’s third-party clean room solution in partnership with LiveRamp, to securely combine LinkedIn ads data with their own CRM data.

  • Atlassian reviewed a full year’s worth of campaign performance data, which enabled them to understand the impact of LinkedIn ads across the entire customer journey.

  • The Atlassian team took advantage of the customizable queries in Advanced Insights to gain detailed insights into audience match rates, top-performing demographics, and the effectiveness of various ad creatives.
Solutions

We were able to analyze a year's worth of data and see that LinkedIn drove performance – not just in terms of ROI, but as a partner. It’s really reconfirmed that LinkedIn is the best platform for Atlassian to broadcast the message that we’re the solution for all teams.”

Steven Barillas

Steven Barillas

Senior Online Marketing Manager
Atlassian 

Atlassian is a collaboration software company working to unleash the potential of all teams. Atlassian software like Jira, Confluence, and Loom enable teams to work effectively and excel together to accomplish what work otherwise would be impossible alone.

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Download customer story

Headquarters
Sydney, Australia

No. of Employees
10,000

Industry
Software Development

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