Atlassian proves 3.6x ROAS using LinkedIn Advanced Insights, powered by LiveRamp's clean room technology
- The analysis revealed a higher-than-expected 3.6x return on ad spend (ROAS).
- Custom queries surfaced the most effective ad creatives, demographics, and match rates, helping the Atlassian marketing team better target and optimize their campaigns.
3.6x
ROAS on LinkedIn Ads
- Atlassian wanted to measure the impact of LinkedIn ads on both brand and lead generation campaigns to understand influence on customer acquisition.
- With marketing engagement data living in one platform and revenue information living in their CRM, Atlassian needed a privacy-first method to track performance across the entire customer journey.
- Atlassian required a solution that would help them optimize their campaigns based on more granular insights and justify the effectiveness of LinkedIn as a core advertising platform.
- On the advice of their LinkedIn Account Team, Atlassian implemented Advanced Insights, LinkedIn’s third-party clean room solution in partnership with LiveRamp, to securely combine LinkedIn ads data with their own CRM data.
- Atlassian reviewed a full year’s worth of campaign performance data, which enabled them to understand the impact of LinkedIn ads across the entire customer journey.
- The Atlassian team took advantage of the customizable queries in Advanced Insights to gain detailed insights into audience match rates, top-performing demographics, and the effectiveness of various ad creatives.
