• To drive sign-ups among qualified tech professionals who are looking for their next career opportunity
  • To maximise lead generation cost efficiency while addressing varying levels of brand and product awareness across different markets

   Solution developed a full-funnel marketing strategy on LinkedIn using a clever mix of ad formats and messaging for audiences at different stages of the decision-making process. For example:

  • Top funnel: Used candidate testimonials as social proof, served as Sponsored Content and Sponsored Videos, to grow brand and product awareness
  • Mid funnel: Offered valuable content such as the Tech Salary Report 2022 to deepen consideration and drive lead generation on its website
  • Bottom funnel: Ran cost-efficient Text Ads, highly targeted by roles and skills, to generate quality conversions