- To drive engagement and views among small and medium businesses for its #BehindSmallBusiness online event in EMEA
- To maximise reach and engagement to increase its subscriber base among the small business community
First, build your company's brand and build trust with your community.
Second, create your first ad campaign on LinkedIn's ad platform.
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Discover how much it costs to advertise on LinkedIn.
Reach the people who matter most to your business.
Qualified leads come from a quality audience on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Measure the true impact of your LinkedIn ads.
Measure the ROI of your LinkedIn ads.
Choose your LinkedIn ad format based on your objective and customer journey.
Xero wins big with a virtual
event for small businesses
on LinkedIn
Here’s how the company did it in just two weeks
Xero wins big with a virtual
event for small businesses
on LinkedIn
Here’s how the company did it in just two weeks
Xero provides a beautiful and easy-to-use cloud-based accounting software service for small businesses and their advisors around the world.
Headquarters: Wellington, New Zealand
No. of Employees: 1,001-5,000
Industry: Computer Software
View company page
Integrated LinkedIn Live and LinkedIn Events to create a community of registered attendees and encourage pre-event interaction around the event content.
Invested in organic and paid promotion in the two weeks leading up to the livestream to build interest and engagement.
Used Polls to gain attendees’ perspectives about relevant topics leading up to the event.
Continued the conversation post-event by using polls to gather feedback and repurposing event content into SME blog posts and long-form posts for LinkedIn.
“In comparison to similar livestream events we’ve held on other social media platforms, the quality of the engagement we saw from our audience throughout this event was far superior. LinkedIn is now one of the key channels we utilise for virtual events.”
Jes Lee, Social Media Manager, UK & EMEA