To drive engagement and views among small and medium businesses for its #BehindSmallBusiness online event in EMEA
To maximise reach and engagement to increase its subscriber base among the small business community
Integrated LinkedIn Live and LinkedIn Events to create a community of registered attendees and encourage pre-event interaction around the event content.
Invested in organic and paid promotion in the two weeks leading up to the livestream to build interest and engagement.
Used Polls to gain attendees’ perspectives about relevant topics leading up to the event.
Continued the conversation post-event by using polls to gather feedback and repurposing event content into SME blog posts and long-form posts for LinkedIn.
“In comparison to similar livestream events we’ve held on other social media platforms, the quality of the engagement we saw from our audience throughout this event was far superior. LinkedIn is now one of the key channels we utilise for virtual events.”