Agos is a leading consumer lending company in Italy. Operating on a B2C and B2B2C model, it offers financial solutions to consumers through a wide network of branches and partner companies. Its salesforce traditionally engaged these partner companies, in person, at face-to-face meetings. When the COVID-19 pandemic made this impossible, the company responded with impressive speed by creating Agos Partner — a digital-first, content-driven B2B communications channel.
