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B2C brand Talentedge wins customers with intent-based targeting on LinkedIn
Talentedge achieves improved quality of leads through intent based targeting on LinkedIn; and halves CPL in the process
Objective
- Establish leadership in executive education amongst professionals with 4 to 10 years of work experience
- Build awareness about their superior educational partnerships with top Indian and international institutes
- Sieve out irrelevant enquires and generate only quality leads
- Introduce ROI efficiencies by bringing down costs per lead
Why LinkedIn?
As a professional platform with active, career-minded individuals, LinkedIn became the natural choice for Talentedge. The benefits include:
- Superior targeting of prospects by job function, experience level and industry
- Opportunity to engage niche prospects while in a professional mindset
- Possibility of promoting the right content to desired consumers, even for B2C companies
Approach
Through intent-based targeting on LinkedIn, Talentedge catered to the different requirement of each of their audiences, whether job seekers or career switching aspirants. For instance, job seekers knew that Talentedge could help them land the right job, and professionals looking for a career change realised that Talentedge offers training relevant to their switch.
With custom content reaching the right audience, Talentedge was able to engage more of the right people, generate high-quality leads and deliver higher conversation rates.
Results:
- 25% improvement in lead conversion rate due to high quality of leads
- 50% reduction in CPL
- 2.5 Mn+ impressions per campaign, on an average
- Quality engagement on campaigns
About
Talentedge is an Ed-tech organisation that endeavours to change the way India learns. They are the first to bring ‘Live & Interactive’ learning in a digital format. Talentedge offers courses jointly with leading institutes and corporates from across the world. Since 2012, Talentedge is enabling working professionals to plan a future course of action and fast track their careers.
INDUSTRY: E-learning
NO. OF EMPLOYEES: 201-500
HQ LOCATION: Gurgaon, Haryana
“We too believed in the common misconception that LinkedIn is primarily for B2B success, until we leveraged it for our B2C campaigns. We were delighted with the results. It has helped us generate high quality leads from the audience bracket we are focused on.”
Ashish Somvanshi
GM Marketing,
Talentedge
