- Recognising that COVID-19 presented different personal and work-related challenges to its employees, UOB surprised three colleagues with festive treats and turned this into a three-minute #CareAtUOB video
- The video was posted on UOB’s LinkedIn Page as part of its always-on organic marketing efforts in mid-December 2021
- On LinkedIn Marketing Solutions’ recommendation, UOB boosted the video to reach a wider audience. View rate jumped almost 1.5x to hit 85%, which is 3x higher than platform benchmarks
Combined organic and paid media
to quickly engage a targeted, non-follower audience
Banked on seasonality
at a time when many B2B advertisers tend to wind down their marketing efforts
Used video storytelling best practices
with a strong emotional hook, a clear opening frame and the addition of subtitles