Eftsure
Solution
KEY SUCCESS FACTOR: FULL-FUNNEL MARKETING
  • Warming up audiences using full-funnel nurture to reduce friction at the bottom of the funnel, which uplifts performance and lowers Cost Per Lead
  • Optimising targeting strategy by reviewing performance and benchmarking reach to the total targetable audience on LinkedIn
  • Investing in standout content and creatives, using relevant messages and effective storytelling to attract and engage audiences