- To relaunch its brand as Eka1: The Power of One
- To drive significant traffic to its new website without compromising on the momentum of its always-on marketing campaigns on LinkedIn
- Leveraging LinkedIn’s reach and targeting capabilities, Eka achieved all its objectives for its brand relaunch campaign:
This adds to the excellent results that the company is already enjoying on LinkedIn. Eka now attributes about 48.6% of its overall prospect count, 7% of its lead count, and 5% of its Annual Recurring Revenue (ARR) to its on-going marketing efforts on LinkedIn.
Leveraging employee advocacy
Eka engaged its own employee base in a true showcase of ‘The Power of One’. On the launch day, at a specific time, over 400 employees simultaneously updated the cover image of their personal LinkedIn profiles, shared a post about what the brand change means to them, and invited people in their network to visit the new Eka1 website.
Amplifying organic efforts with paid media
Building on the organic buzz, Eka concurrently ran two paid media campaigns to build greater brand awareness and drive stronger demand generation among a key audience of CTOs and CFOs in specific industries.
About the company
Eka Software Solutions is a global leader in digital commodity management solutions driven by cloud, blockchain, machine learning and analytics technology. Its solutions serve the entire trading value chain across agriculture, energy, metals and mining and manufacturing markets. Eka has offices across the Americas, Asia, Australia, and EMEA, serving 100+ customers globally across multiple commodity segments.
Eka Software Solutions