1. Data integration and internal alignment
By integrating LinkedIn Campaign Manager with its marketing automation and CRM systems, and achieving sales and marketing alignment in terms of data, objectives and actions, SoSafe ensures that leads generated from LinkedIn marketing campaigns are captured, nurtured and acted upon based on the prospects’ readiness.
2. Full-funnel approach with precise targeting and high-value content
On LinkedIn, SoSafe invests in building its brand. This warms up audiences and nudges them down the funnel, making for more efficient and effective lead generation.
