• Accurately defining and engaging a precise audience of companies in Southeast Asia with consolidation needs, such as those with overseas subsidiaries
  • Precise targeting capabilities at scale
  • World's largest professional network with verified first-party data
  • Rich product suite of ad formats, including social messaging ads

LucaNet ASEAN uses Conversation Ads to start automated conversations with its target audience via LinkedIn Messaging. In one particular campaign, it leveraged Conversation Ads in an innovative way:

  • Asked prospects to participate in a pulse survey and share their top-of-mind issues
  • Used survey findings to inform the agenda of an upcoming live webinar
  • Invited survey respondents to register to attend the webinar
  • 80% open rate: an indication of Conversation Ads’ engagement effectiveness
  • 24% click to open rate: an indication that its audience wants to be heard
  • 53% conversion rate: an indication that relevant and resonant content accelerates lead nurturing


LucaNet ASEAN is the Singapore-headquartered arm of LucaNet AG, dedicated to helping companies in Southeast Asia benefit from the brand’s financial performance management solutions. Every day, the brand strives to prove that managing financial data doesn’t have to be rocket science. Its user-friendly software solutions for financial performance management automates processes to help customers cut through complexity with ease.

Industry: Computer Software
Number of Employees: 201 - 500
HQ Location: Singapore
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Nicole Wang
Nicole Wang
Regional Marketing Manager