Prior to launching the LinkedIn campaign, Cisco Canada wanted to lower cost per acquisition. Through LinkedIn, they not only saw an improvement in lead acquisition costs, but were also able to use targeting for enhanced precision with their campaign.
Additionally, they tapped into the knowledge of LinkedIn’s specialists to determine which approaches would suit them best, helping Cisco’s team hit its goals head-on.
“I think the best practice is to work with your LinkedIn Marketing Solutions team,” says Social Media Manager, Julian Jasniewski. “Really talk to them. Let them understand what you’re trying to achieve with your campaigns, and make it a partnership, because they will help you get where you need to be.”