ASE Group
Jennifer Yuen

For its first digital marketing campaign, ASE Group focused on top-of-funnel brand awareness. Its objectives were:

  • To increase brand familiarity and favourability
  • To drive greater engagement with key audience segments
  • To grow a professional community by acquiring more LinkedIn Page followers
The approach
  • Designed a top-of-funnel Sponsored Content campaign to showcase its thought leadership in specific domains
  • Used LinkedIn’s precise targeting filters to define its audience by location, industry, job title, etc, and serve relevant content to each segment
  • Invested in continuous campaign monitoring, A/B testing and creative refresh to optimise performance