CHALLENGE:

  • Increase brand and product awareness  
  • Increase number and quality of leads
  • Monitor ROI and optimise activity throughout the funnel 

SOLUTION: 

  • Sponsored Content in the LinkedIn feed 
  • Creative leveraging Exact’s partnership with F1 driver Max Verstappen  
  • Retargeting of website visitors through LinkedIn Matched Audiences 
  • Conversion Tracking and LinkedIn Lead Gen Forms

RESULTS:  

  • Sponsored Content engagement rate of 0.6% (142% above benchmark)
  • 20% increase in leads, driving 255 direct conversions and 308 assisted conversions 
  • LinkedIn Lead Gen Forms reduced CPL by 100%
  • LinkedIn provided the highest-quality traffic of all Exact marketing activity (longest time on site, lowest bounce rate and highest page depth)

About Exact

Exact builds cloud business software for SMEs and their accountants. They are a global player with 375,000 customers and 1,750 employees in 14 countries.

SPECIALTIES: ISV, ERP, Business Software, SAAS, Global player, Cloud, Accounting, Project management, Inventory management, Order management, CRM, Manufacturing software, Time tracking, Invoicing, Accountancy software, Financial management, Contract management, HRM, and BPM
NO. OF EMPLOYEES: 1,001-5,000
HQ LOCATION: Delft, ZH
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Karsten Mosterd
Karsten Mosterd
Global Digital Strategy & Innovations Director
Exact