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Targeting

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Innodisk

Innodisk drives 88% new visitor traffic with a full-funnel strategy on LinkedIn

When Innodisk first started advertising on LinkedIn, it mainly ran campaigns designed for different stages of the marketing funnel. Then, it changed tack and adopted a full-funnel strategy. Its first full-funnel campaign was so successful that it now runs two such campaigns on LinkedIn every year. Here’s how it did it.

A proven roadmap

Even though Innodisk’s ultimate objective is bottom-of-funnel lead generation, it starts nurturing audiences at the top of the funnel:

  1. Brand awareness: Targeting is purposefully kept broad and audiences are served a variety of Sponsored Content that showcases its thought leadership.
  2. Consideration & Engagement: Drawing insights from LinkedIn’s Campaign Demographics, it hones in on segments that are responding well and serves them mid-funnel content that directs them to its website.
  3. Conversion: With the LinkedIn Insight Tag installed, Innodisk identifies audiences with the highest conversion intent and retargets them with bottom-funnel ads designed to drive action.
Innodisk Funnel

Did you know?

Audiences exposed to both brand and acquisition messages on LinkedIn are 6x more likely to convert. Start planning your next campaign now!

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Results:

Innodisk’s first full-funnel campaign on LinkedIn produced 143% increase in website visitors and 88% new visitor traffic.

The company now runs two such campaigns every year, using campaign insights and key learnings from each experience to bolster the next.

About

Innodisk Corporation is a service-driven provider of industrial embedded flash and DRAM storage products and technologies, with a focus on the enterprise, industrial and aerospace industries. With a dedication to Absolute Service™ and a commitment to quality, customisation, and innovation, Innodisk provides its customers and business partners with the finest industrial embedded flash and DRAM storage products and technologies.

INDUSTRY: Computer Hardware

NO. OF EMPLOYEES: 501 - 1,000

HQ LOCATION: Taipei, Taiwan

“Because we market globally to a niche audience, LinkedIn’s greatest value as a marketing platform is its precise targeting capabilities. We’re able to direct our resources to the right audiences and nurture them through the entire marketing funnel for better business results.”

Erica Chang

Erica Chang

 

Senior Digital Marketing Specialist,
Innodisk Corporation