From 2022 to 2023, Digivizer enabled Macquarie Data Centres to:

  • Obtain complete visibility and full-funnel understanding of ad performance on LinkedIn and other channels, and better understand their niche audiences’ drivers
  • Target audiences more precisely, reduce overspend on underperforming campaigns, and maximize every dollar spent on high-performing alternatives
  • Make cross-channel performance comparisons around CPC, CTR, cost-per-conversion, and other metrics - across LinkedIn and other channels.
  • Detect potential campaign issues in real-time and accelerate campaign optimization and interventions by tracking key metrics faster and more frequently
  • Improve LinkedIn’s contribution to website users from 0.8% to 32% of the total, making LinkedIn the largest contributor to website traffic