From talent conversations to qualified lead conversions
From talent conversations to qualified lead conversions
From talent conversations to qualified lead conversions
Hiredly (formerly known as WOBB) is a hybrid recruitment platform. It connects top quality talent to the right job, at the right company by providing job portal recruitment, headhunting and employer branding services. To support business growth, Hiredly turns to LinkedIn to engage prospective employers and generate a steady pipeline of leads.
Results
Hiredly’s well-planned approach, which included a robust targeting, bidding, and message personalisation strategy, enabled the company to achieve:
● 2x higher Lead Gen Form fill rates vs platform benchmarks
● 70% MQL-to-SQL conversion rate
Convert high-intent audiences on LinkedIn into high-quality leads for your business
“LinkedIn is our top choice as a B2B advertising platform. The professional audience makes it a natural fit with our business. And with 7 out of 10 MQLs converting into SQLs, it is incomparable to other channels.”
Eleanor Eyu
Senior Executive,
Brand & Communication
Hiredly
Eleanor Eyu
Senior Executive, Brand & Communication
Hiredly
Eleanor Eyu
Senior Executive,
Brand & Communication
Hiredly
Objective
● To improve the quality and quantity of leads generated, compared to other advertising platforms
● To deliver tailored messages to the right target audience to increase engagement and conversion
Solution
● Targeted HR professionals with Conversation Ads for personalised outreach at scale and paired this with pre-filled Lead Gen Forms for seamless lead collection
● After two months, Hiredly optimised the campaign by broadening their targeting to include key decision-makers like CEOs and founders while increasing their bid for a better chance to win the ad auction. Doing so increased lead volume by 120% while maintaining lead quality. On average, Hiredly records a 70% MQL-to-SQL conversion rate for leads originating from LinkedIn.
Success Factors
Broader, more effective targeting
Hiredly extended its reach to more members of the buying committee by broadening its targeting — from HR job titles, to HR and Administrative job functions and business decision makers.
Optimised bidding strategy
Hiredly increased its bid amount to stay competitive in the ad auction. This resulted in more message sends and a 120% increase lead volume without compromising on lead quality.
Conversation Ads from Hiredly’s CEO
Hiredly’s Conversation Ads were sent in their CEO’s name. This created greater impact and delivered a more personable experience that audiences responded well to.
“Both Conversation Ads and Lead Gen Forms are performing very well for us. Feedback from our sales team has also been positive. Because our Lead Gen Forms help capture important lead information, it is easier for them to continue the conversation.”
Saliza Nadya
Digital Marketing Executive
Hiredly
Saliza Nadya
Digital Marketing Executive
Hiredly
Use LinkedIn ad formats in harmony to achieve your marketing objectives, faster
Hiredly (previously known as WOBB) is the leading hybrid recruitment platform for junior to mid-level talent. It increases success rate for great hires by offering both job portal recruitment and headhunting under a single platform. With Hiredly's state-of-the-art recruitment technology, companies can reach out to more talents at an affordable price.
View company page.
Headquarters: Kuala Lumpur, Malaysia | No. of Employees: 51 - 200 | Industry: Human Resources Services