- Reach, nurture and shift brand consideration across key audience
segments - Gather deep firmographic behavioural insights on key segments in
order to shape future strategic planning such as frequency, creative
preference and optimal brand-to-demand ratio - Penetrate reach and engagement in key account list and
advance Account Based Marketing objectives
- Executed Brand to Demand studies across audiences to uncover unique
behaviour as they are nurtured down the funnel - Used multiple ad formats, including Sponsored Content and Lead Gen Forms
- Leveraged LinkedIn's remarketing capabilities
- Collaborated with the LinkedIn Research team to conduct a brand study
layered over marketing campaigns - Sought to track a metric movement in ad recall, message association and
consideration against competitors
- Devised an ABM measurement framework to track the impact of reach and
engagement across key accounts
