• Reach, nurture and shift brand consideration across key audience
  • Gather deep firmographic behavioural insights on key segments in
    order to shape future strategic planning such as frequency, creative
    preference and optimal brand-to-demand ratio
  • Penetrate reach and engagement in key account list and
    advance Account Based Marketing objectives
The Challenge
Result One
Result Two
Result Three
Funnel stage
  • Executed Brand to Demand studies across audiences to uncover unique
    behaviour as they are nurtured down the funnel
  • Used multiple ad formats, including Sponsored Content and Lead Gen Forms
  • Leveraged LinkedIn's remarketing capabilities
Conducted a brand study
  • Collaborated with the LinkedIn Research team to conduct a brand study
    layered over marketing campaigns
  • Sought to track a metric movement in ad recall, message association and
    consideration against competitors
Ran ABM on LinkedIn
  • Devised an ABM measurement framework to track the impact of reach and
    engagement across key accounts