The Challenge

During the pandemic when everyone was forced to work from their home; Jeraisy wanted to reach out to IT decision makers and support them with the growing demand for working from home solutions.

The main marketing challenge was that each company had their own needs, hence we needed to understand each company’s requirements in order to provide them with a customized solution.

The Solution

Jeraisy has a wide variety of solutions that cater to remote working and that can help professionals improve their productivity while working from home.

Jeraisy and it's agency Netizency worked on a lead generation campaign to capture quality leads using forms that are pre-filled with LinkedIn profile data. Netizency’s targeting strategy reached out to IT decision makers who were looking for a Work from Home solution.

Why LinkedIn?

LinkedIn provided the best targeting solutions for B2B activities. Using LinkedIn’s in-depth targeting options such as job functions and seniority, Jeraisy was able to reach out to the decision makers in the region with ads that talk about all the remote working solutions that a company must use during this pandemic.

Using the lead generation form, Jeraisy was able to capture the leads easily and reach out to the interested decision makers with a tailor-made solution for their company needs.

The Results

•   46x ROI: The campaign generated an ROI of 46x using the LinkedIn Ad platform
•   +15% Lead Form Completion Rate: The campaign generated leads at a completion rate of over 15% and a cost per lead (CPL) significantly below Jeraisy’s targets