Telling a compelling brand story on LinkedIn
  • To drive brand awareness among senior business decision makers in key markets, leveraging their DP World Tour sponsorship and Second Life Golf Ball initiative
  • To expand DP World’s marketing reach globally and develop a clear measurement framework to assess brand impact
  • Launched a brand marketing campaign, serving Sponsored Content and Sponsored Video to a target audience of C-Suites and Cargo Owner business decision makers
  • Ran a Brand Lift Study to clearly measure brand marketing success in terms of ad recall as well as aided and unaided brand awareness
  • Effective targeting strategy, reaching decision makers by job function, job title as well as interests
  • Identifying whitespace content opportunity as LinkedIn data indicates increasing member engagement with sports topics
  • Compelling brand storytelling by leveraging the Second Life Golf Ball initiative to showcase brand purpose and corporate citizenry