1. Effective marketing localisation
When WorkMotion ran the same campaign in seven different markets with only the language localised, performance varied significantly. This signalled the importance of adapting their content to fit local market nuances, such as attitudes towards remote work arrangements.
2. Mastering LinkedIn as a marketing channel
WorkMotion uses an extensive testing framework as part of its learning journey on LinkedIn. The team regularly tests different audience targeting, ad formats, creatives and post copy to find their ‘marketing sweet spot’. In one example, they hyper-scaled a campaign and saw a 7X increase in leads generated within three weeks, thereby achieving greater budget efficiency.