- To support ambitious business growth plans by generating a pipeline of high-quality and high-intent leads and demo requests
- To create effective, localised marketing campaigns in a growing number of new, international markets where regulatory requirements, work culture and attitudes can vary significantly
- Having seen limited success with lead generation campaigns on LinkedIn, WorkMotion’s marketing team began working closely with LinkedIn Marketing Solutions to develop a structured, full-funnel approach.
- They started tracking engagement metrics at every stage of the funnel, instead of looking only at bottom-of-funnel results like cost-per-lead. This helped them understand where prospects are in the customer journey and determine what content would help nurture these engaged prospects towards conversion.