- Apparent’s experience with other audience networks led them to believe that the feature is more suitable for reach, rather than nurturing engagement among targeted audience segments
- Apparent also believed that the lack of control and visibility into ad placement sites would affect the campaign direction
- By working closely with the LinkedIn team, Apparent learnt how LinkedIn Audience Network differs from other audience networks
- They activated it for a direct response campaign on behalf of a professional services firm and, by combining it with ongoing LinkedIn feed activity, were able to reduce cost per conversion by a significant 70%