Apparent Customer Success Story | LinkedIn Marketing Solutions

Amplifying reach and conversions while prioritising brand safety and trust with LinkedIn Audience Network

Apparent, a customer experience agency in Australia, discovers how LinkedIn Audience Network can help drive stellar bottom-funnel results for targeted acquisition campaigns.

Results

When Apparent activated LinkedIn Audience Network to drive direct response for a professional services client, the results were stellar.
By combining LinkedIn Audience Network and LinkedIn in-feed ads, they achieved:

“LinkedIn Audience Network broke our bias. We were really impressed by the results. It supercharged our campaign reach and frequency, which, in turn, reduced cost per conversion significantly. We’re now eager to learn more about the product and incorporate it into our strategy for more clients.”

Mark Rowe
Director of Digital Media, Apparent

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Challenge

Apparent’s experience with other audience networks led them to believe that the feature is more suitable for reach, rather than nurturing engagement among targeted audience segments
Apparent also believed that the lack of control and visibility into ad placement sites would affect the campaign direction

Solution

By working closely with the LinkedIn Marketing Solutions team, Apparent learnt how LinkedIn Audience Network differs from other audience networks
They activated it for a direct response campaign on behalf of a professional services firm and, by combining it with ongoing LinkedIn feed activity, were able to reduce cost per conversion by a significant 70%

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Understanding LinkedIn Audience Network

Brand safety

LinkedIn Audience Network only works with a trusted suite of partner apps and sites.

This assured Apparent that their client’s brand guidelines would be adhered to and that ads would be served in the right contextual environment.

Ad control & transparency

Apparent used custom block lists for greater control over where the ads would be placed.

They also leveraged the live performance forecasting and on/off platform performance breakdown to monitor and optimise performance.

Precise targeting at scale

LinkedIn Audience Network respects the same audience targeting filters that Apparent uses on LinkedIn.

This allowed them to nurture the same audiences off-platform, thereby contributing to better conversion results.

“From a performance point of view, it was great to see that LinkedIn Audience Network delivered
solid results in terms of quality clicks and the cost associated with it.”

Philip Spurden
Director of Digital Performance, Apparent

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Apparent is an independent customer experience agency based in Sydney, helping brands grow with their customers globally. From idea to implementation, Apparent combines strategic experience with customer expertise to deliver content that gets results, right where the audience is. View company page.

Headquarters: Redfern, NSW, Australia | No. of Employees: 51 – 200 | Industry: Marketing & Advertising