Apparent Customer Success Story
Mark Rowe
  • Apparent’s experience with other audience networks led them to believe that the feature is more suitable for reach, rather than nurturing engagement among targeted audience segments
  • Apparent also believed that the lack of control and visibility into ad placement sites would affect the campaign direction
  • By working closely with the LinkedIn team, Apparent learnt how LinkedIn Audience Network differs from other audience networks
  • They activated it for a direct response campaign on behalf of a professional services firm and, by combining it with ongoing LinkedIn feed activity, were able to reduce cost per conversion by a significant 70%
Brand safety
Ad control & transparency
Precise targeting at scale
Philip Spurden