• Lead generation for energy efficiency programs can be tricky given the range of decision makers on the client side and the overall lack of familiarity with such initiatives. Énergir, Québec’s leading natural gas distributor, needed to communicate the key benefits of its programs and solutions to engineers. “We also need engineers to help us promote our programs,” said Valerie Verpraet, Communication Advisor at Énergir.
• The lockdown and distancing during the COVID-19 pandemic had greatly limited the company’s promotion efforts. “Our engineers no longer had the opportunity to attend conferences and spread the word,” said Verpraet. “That’s why we developed webinars.”
• Webinars would introduce engineers to Énergir’s leading natural gas solutions and energy efficiency programs. “In the meantime, webinars generate sign-ups and leads for their business development team,” said Simon Lahaie, Digital Media Strategist at Adviso, Énergir’s agency partner.