FOLEON | LinkedIn Marketing Solutions

If there’s one thing B2B marketers are fans of it’s a good old fashioned PDF. It might be a familiar format, but that doesn’t mean it’s the most effective – or the easiest to create at scale, as content creation platform Foleon is keen to point out.Foleon empowers customers to create content experiences that are engaging, measurable and – importantly – scalable, but it needed to find a way to both reach its audience and convey this message to them more effectively.

LinkedIn targeting capabilities enable Foleon to reach the right audience – and segment this audience by industry, company size and persona. The range of formats offered also allows Foleon to craft stories that amplify brand awareness across the marketing funnel, to generate high-quality traffic. By taking an always-on approach, Foleon can test and learn what works and trial different copy and design variables as well as ad frequency to see which results in the highest number of conversions and website visits. Collaborating closely with LinkedIn’s sales and marketing team also helps Foleon convert any data collected into actionable insights to further boost engagement and leads.
LinkedIn products used:
• Image ads
• Video ads
• Text ads

Humour (and an always-on approach) is helping Foleon boost engagement

The Challenge : Cutting through the digital noise to communicate the benefits of Foleon’s content creation platform.

The Solution: Raise brand awareness with a humorous show-don’t-tell approach.

Why use LinkedIn?

Results: Seeing the funny side is helping Foleon drive engagement and leads