The Sophisticated Marketer's Guide to LinkedIn
|CHALLENGE: Manually retrieving performance data from LinkedIn as a B2B marketing channel created more work for Bizible and their customers – without capturing a full picture of ROI.|
|SOLUTION: Integrating LinkedIn’s Marketing API enables Bizible to capture more metrics, accurately measure ROI, and eliminate time-consuming manual work.|
|RESULTS: Bizible reduced churn, generated more sales, and saved time and money for both themselves and their customers.|
Bizible is the leader in B2B & ABM with every-touch marketing attribution dedicated to helping companies make profitable marketing decisions and increase revenue. Bizible’s technology connects all marketing activity (both online and offline) to revenue, enabling credit to be accurately distributed to the marketing channels that are making an impact. This advanced, multi-touch attribution technology empowers marketers to do more effective and more efficient marketing and revenue planning at more than 300 companies worldwide.