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  • To consistently drive a high volume of quality leads from a well-defined target audience
  • To optimise their marketing approach on LinkedIn after lead generation results had peaked and plateaued


  • Collaborated with LinkedIn Marketing Solutions to identify untapped audiences and deepen engagement with more members of the buying committee
  • Refined their full-funnel strategy with increased top-funnel investment into brand awareness
  • Adopted a multi ad format approach and added Text Ads at the top of the funnel to achieve optimal ad frequency while controlling spend
  • Refreshed creatives regularly to pre-empt ad fatigue, maintain content relevancy score, win more auctions and earn higher share of impressions