Challenge
- To consistently drive a high volume of quality leads from a well-defined target audience
- To optimise their marketing approach on LinkedIn after lead generation results had peaked and plateaued
Solution
- Collaborated with LinkedIn to identify untapped audiences and deepen engagement with more members of the buying committee
- Refined their full-funnel strategy with increased top-funnel investment into brand awareness
- Adopted a multi ad format approach and added Text Ads at the top of the funnel to achieve optimal ad frequency while controlling spend
- Refreshed creatives regularly to pre-empt ad fatigue, maintain content relevancy score, win more auctions and earn higher share of impressions