LinkedIn discontinued location targeting in the European Union (EU) on all Sponsored Messaging campaigns, effective January 10, 2022. Learn more.
What you can do with LinkedIn Sponsored Messaging
Reach your audience in a personal way
Send direct, one-on-one messages to your audience's LinkedIn Messaging, where they increasingly spend most of their time -- and when they're most engaged and in the right mindset.
Keep prospects engaged to drive quality results
Deliver interactive LinkedIn messages that make it easy for prospects to get the content and offers they want, when they want. Share an event registration, promote a free product trial, or educate them about your offerings.
Accelerate your lead pipeline
Drive more website traffic and generate more leads with interactive features like Lead Gen Forms and automated calls-to-action.
LinkedIn Sponsored Messaging Ads come in two formats
LinkedIn Message Ads
Send direct messages to your audience to spark immediate action.
Determine what you're offering your audience -- for example an ebook, product demo, or event invitation -- based on your objective (such as brand awareness, demand generation, or lead nurturing). Then decide whether you will offer multiple CTAs or a single one. This will help determine which LinkedIn Sponsored Messaging ad format you should leverage.
Create a LinkedIn Message Ad campaign to send a message with a single CTA that helps drive stronger engagement than traditional email marketing. Pair it with a Lead Gen Form to quickly generate high-quality leads.
Use Conversation Ad campaigns to offer multiple calls-to-action, with the flexibility to drive prospects to a Lead Gen Form or to various landing pages.
Optimize LinkedIn Sponsored Messages based on valuable audience insights in Campaign Manager
Measure your campaign performance and understand your audience better with engagement metrics and demographic reporting. With Conversation Ads, you can also gain deeper insights about your target audience with detailed click reporting, which shows how many people click on your content and each offer and how engaged they are in the conversation.