Page followers are 61% more likely to convert when exposed to both paid and organic content.
Events that work well on LinkedIn
LinkedIn Events are designed to give marketers a way to host targeted, engagement-focused moments with their community. Here are a few ideas for activating on our platform.
Community and brand-building events Consider fireside chats, panels, interviews or Q&As, where your goal is to drive quality conversations around the content.
Events for targeted audiences Rather than going live to your entire Page audience, target specific segments. LinkedIn Events can be a powerful vehicle for account based marketing efforts, verticalized events, and product demos for specific functions.
Talent branding events Raise targeted awareness of your organization’s employee or student experience with career conversations, campus tours, and recruiting events.
Conferences Ensure that your organization's major thought leadership events get the professional audience they deserve.
Emily Viviani Social & Brand Communications Manager, Center for Creative Leadership
“LinkedIn Events is so great because you have the opportunity to more intentionally invite your target audience, and generate excitement for the topic in advance by sharing related resources in a designated space.”
At this time, only LinkedIn Page Admins can create events on behalf of their organization. Marketers without Page Admin access will need to work with their Page Admins or become one themselves in order to facilitate events on LinkedIn.
Learn more about hosting virtual events, including inspiring examples from industry leaders, with the resources below.