We’re bringing the best of LinkedIn Live & Events together. Get the reach and engagement of LinkedIn Live with the planning and targeting of LinkedIn Events, all in one simplified experience. Learn more here.
Let's try something new together
With LinkedIn Events, you can bring your professional community together, safely, in real-time.
Host in a trusted environment
Location is everything when it comes to events, and virtual events are no exception. You can now host your events in a safe, trusted environment.
• Generate a native landing page on LinkedIn, with a unique URL to promote
• Stream to your event attendees using LinkedIn Live
Attract the right professional audience
While you actively promote your event, we’ll help scale your attendance through organic discovery.
On-Page discovery
All events are listed on your LinkedIn Page’s “Events” tab for maximum discoverability
Personalized recommendations
Members get them via a weekly recommendation email and their “My Network” tab
Share to Page followers
Easily share new events with your Page and we’ll notify a relevant subset of your followers of the post
Optimized to stand out
When shared to the feed, your event stands out with a highly visual banner and prominent CTA button
View the attendee experience before, during, and after a LinkedIn event
Engage your audience before, during, and after
LinkedIn Events come with tools to engage your audience at all points in the events lifecycle.
Before the event
• Attendees receive a confirmation email, as well as reminder emails and notifications
During the event
• Interact with attendees in the comments of your LinkedIn Live stream
After the event
• Showcase stream highlights on your Page’s “Videos” tab
Build brand or drive demand with your event
LinkedIn Events allow you to either achieve maximum reach or collect leads from your target audience.
Gate your event and collect leads
Attach a registration form to collect the name, email, job title, company, and country of people who sign up for your event. Download a list directly from your event page or sync leads directly with your CRM, marketing automation platform, or thousands of other business apps via Zapier. Learn more.
Maximize attendance with no registration
Keep your event ungated to reduce RSVP friction and attract as many attendees as possible.
Create a seamless attendee experience
We’ve optimized LinkedIn Events for a low-friction, high-engagement attendee experience
Find out what your audience can expect when attending a LinkedIn Event
Prove the value of your events strategy
Prove ROI and optimize your next event with advanced analytics
Review your top analytics at a glance or drill down into deep reach, engagement and firmographic insights.
Use paid advertising to amplify and extend your targeted reach
Seamlessly promote your event with ads and retarget your event attendees afterwards.
Promote your event with ads
Amplify your LinkedIn event to maximize attendance by boosting an organic event post or using the Event Ad format.
Retargeting event attendees
Continue the conversation by retargeting prior event registrants and recent Page visitors.
Page followers are 61% more likely to convert when exposed to both paid and organic content.
Events that work well on LinkedIn
LinkedIn Events are designed to give marketers a way to host targeted, engagement-focused moments with their community. Here are a few ideas for activating on our platform.
Community and brand-building events
Consider fireside chats, panels, interviews or Q&As, where your goal is to drive quality conversations around the content.
Talent branding events
Raise targeted awareness of your organization’s employee or student experience with career conversations, campus tours, and recruiting events.
Events for targeted audiences
Rather than going live to your entire Page audience, target specific segments. LinkedIn Events can be a powerful vehicle for account based marketing efforts, verticalized events, and product demos for specific functions.
Conferences keynotes
Ensure that your organization’s major thought leadership events get the professional audience they deserve by extending the keynote or key sessions on LinkedIn.
At this time, only LinkedIn Page Admins can create events on behalf of their organization. Marketers without Page Admin access will need to work with their Page Admins or become one themselves in order to facilitate events on LinkedIn.
Organizations using LinkedIn Events
