In December 2021, we brought together the best of LinkedIn Live & Events, so that users get the reach and engagement of LinkedIn Live with the planning and targeting of LinkedIn Events, all in one simplified experience. Learn about the changes here.
Host in a trusted, end-to-end environment
Location is everything when it comes to events, and virtual events are no exception. On LinkedIn, you can host your events in a safe, trusted environment.
Seamless real-time streaming
Stream directly to a professional audience using video or audio-only formats.
One-stop-shop for attendees
Engage your audience before, during and after your event with a product optimized for a low-friction, high-engagement attendee experience.
Control how you go live
Engage with your audience in real-time using an event format that meets your goals.
Maximize attendance with no registration
Keep your event ungated to reduce RSVP friction and attract as many attendees as possible. The more attendees your event attracts, the more views and engagement it will see, which helps it get more reach in the feed.
Gate your event and collect leads
Attach a registration form to collect the name, contact information, job title, company, and country of people who sign up for your event. Download a list directly from your event page or sync leads directly with your CRM, marketing automation platform, or thousands of other business apps via Zapier. Registration forms are not available for Audio Events.
Target your event for free
Use organic post targeting to select the exact audience you want your event to reach on LinkedIn, with options to target by language, location, function, industry, and more.
Build an instant audience with
We’ll automatically notify all event registrants and a subset of Page followers when your event goes live.
Easily share your event
All LinkedIn Events are 100% public, so you can easily invite connections and share the event on and off LinkedIn. If you hosted a LinkedIn Live, you can promote the replay for max distribution. LinkedIn Audio Events are not available for replay at this time.
Events that work well on LinkedIn
LinkedIn Events are designed to give marketers a way to host targeted, engagement-focused moments with their community. Here are a few ideas for activating on our platform.
Brand or community-building events
Consider fireside chats, panels, interviews or Q&As, where your goal is to drive quality conversations around the content.
Pair your product launch with a virtual launch event, with a goal of driving buzz for your new technology.
Ensure that your organization’s major thought leadership events get the professional audience they deserve by extending the keynote or key sessions on LinkedIn.
Talent branding events
Raise targeted awareness of your organization’s employee or student experience with career conversations, campus tours, and recruiting events.