Getting Started Guide
Get the basis for conducting a successful virtual event on LinkedIn
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Let's try something new together
With LinkedIn Events, you can bring your professional community together, safely, in real-time.
Host in a trusted environment
Location is everything when it comes to events, and virtual events are no exception. You can now host your events in a safe, trusted environment.
• Generate a native landing page on LinkedIn, with a unique URL to promote
• Create a public or private event
• Stream to your event attendees using LinkedIn Live
Attract the right professional audience
While you actively promote your event, we’ll help scale your attendance through organic discovery.
On-Page discovery
All events are listed on your LinkedIn Page’s “Events” tab for maximum discoverability
Personalized recommendations
Members get them via a weekly recommendation email and their “My Network” tab
Share to Page followers
Easily share new events with your Page and we’ll notify a relevant subset of your followers of the post
Optimized to stand out
When shared to the feed, your event stands out with a highly visual banner and prominent CTA button
View the attendee experience before, during, and after a LinkedIn event
Engage your audience before, during, and after
LinkedIn Events come with tools to engage your audience at all points in the events lifecycle.
Before the event
• Post polls, images, videos, and documents to the event feed. You can recommend two posts per week
• Attendees receive a confirmation email, as well as reminder emails and notifications
During the event
• Interact with attendees in the comments of your LinkedIn Live stream
• Stream up to four separate broadcasts into one LinkedIn Event for multi-session activations
After the event
• Showcase stream highlights on your Page’s “Videos” tab
• Post surveys, images, articles, or content to the event feed
• Share your next LinkedIn Event on the feed and recommend the post to boost exposure
Build brand or drive demand with your event
Public events allow you to either achieve maximum reach or collect leads from your target audience.
Gate your event and collect leads
Attach a registration form to collect names and emails from people who sign up for your event. Download a list directly from your event page. Learn more.
Maximize attendance with no registration
Keep your event ungated to reduce RSVP friction and attract as many attendees as possible.
Find out which event type is best for your needs
Use paid advertising to amplify and extend your targeted reach
Seamlessly promote your event with ads and retarget your event attendees afterwards.
Promote your event with ads
Attract the professionals you care about most to your event by using Single Image Ads on LinkedIn.
Retargeting event attendees
Continue the conversation by retargeting prior event registrants and recent Page visitors.
Page followers are 61% more likely to convert when exposed to both paid and organic content.
Events that work well on LinkedIn
LinkedIn Events are designed to give marketers a way to host targeted, engagement-focused moments with their community. Here are a few ideas for activating on our platform.
Community and brand-building events
Consider fireside chats, panels, interviews or Q&As, where your goal is to drive quality conversations around the content.
Events for targeted audiences
Rather than going live to your entire Page audience, target specific segments. LinkedIn Events can be a powerful vehicle for account based marketing efforts, verticalized events, and product demos for specific functions.
Talent branding events
Raise targeted awareness of your organization’s employee or student experience with career conversations, campus tours, and recruiting events.
Conferences
Ensure that your organization's major thought leadership events get the professional audience they deserve.
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Natalia Noguera
Chief Marketing Officer, HR, L’Oréal
“LinkedIn was great for us, because it turned the challenge of a digital event into an opportunity to reach and engage more widely than ever before.”
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Brittany Mosquera
Director of Event Marketing, Adobe“We plan to include more streaming, Sponsored Content, Message Ads campaigns, and more LinkedIn Live [streams] to capitalize on our event marketing.”
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Emily Viviani
Social & Brand Communications Manager, Center for Creative Leadership“LinkedIn Events is so great because you have the opportunity to more intentionally invite your target audience, and generate excitement for the topic in advance by sharing related resources in a designated space.”
At this time, only LinkedIn Page Admins can create events on behalf of their organization. Marketers without Page Admin access will need to work with their Page Admins or become one themselves in order to facilitate events on LinkedIn.
Dive deeper
Learn more about hosting virtual events, including inspiring examples from industry leaders, with the resources below.
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Best Practices Playbook
Learn how to optimize your LinkedIn Events for awareness and engagement
Read now
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Event Types Decision Tree
Learn how different event types can be used to build brand or demand
View infographic
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Attendee Experience Infographic
Find out what your audience can expect when attending a LinkedIn Event
View infographic
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Broadcast Your Event Using LinkedIn Live
Technical info on streaming LinkedIn Live to your event attendees
Visit Help Center
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Host a Virtual Event in a WFH World
Easy advice on remote guests and integrations with Linkedin Live
Read now
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Turn In-Person Events into Virtual Experiences
Learn how our team & Adobe went virtual overnight
Get guide
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Webinar: How to Use LinkedIn Events
See a product demo & hear best practices from our earliest users
Watch now
