In December 2021, we brought together the best of LinkedIn Live & Events, so that users get the reach and engagement of LinkedIn Live with the planning and targeting of LinkedIn Events, all in one simplified experience. Learn about the changes here.

LinkedIn Live Events

Bring your professional community together in real time

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Host in a trusted, end-to end environment

Location is everything when it comes to events, and virtual events are no exception. On LinkedIn, you can host your events in a safe, trusted environment.

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Seamless real-time streaming

Stream live to your event attendees using one of our third-party broadcasting tools.

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One-stop-shop for attendees

Engage your audience before, during and after your event with a product optimized for a low-friction, high-engagement attendee experience.

View the attendee experience before, during, and after a LinkedIn event

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Attract the right professional audience

Reach your ideal attendees using a combination of organic tools and powerful ads.

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Maximize attendance with no registration

Keep your event ungated to reduce RSVP friction and attract as many attendees as possible.

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Gate your event and collect leads

Attach a registration form to collect the name, email, job title, company, and country of people who sign up for your event. Download a list directly from your event page or sync leads directly with your CRM, marketing automation platform, or thousands of other business apps via Zapier.

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Target your event for free

Use organic post targeting to select the exact audience you want your event to reach on LinkedIn, with options to target by language, location, function, industry, and more.

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Promote your event with ads

Amplify your LinkedIn event to maximize attendance by boosting an organic event post or using the Event Ad format.

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Supercharge your reach & engagement

Scale your event's attendance with our organic discovery features.

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Build an instant audience with
automatic notifications

We’ll automatically notify all event registrants and a subset of Page followers when your event goes live.

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Easily share the replay

All LinkedIn Events are 100% public, so you can easily share the replay of your live event content for max distribution.

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Optimize engagement with
event analytics

Prove ROI and optimize your next event with advanced analytics, including rich firmographic details on your viewers.

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Events that work well on LinkedIn

LinkedIn Live Events are designed to give marketers a way to host targeted, engagement-focused moments with their community. Here are a few ideas for activating on our platform.

Brand or community-building events

Consider fireside chats, panels, interviews or Q&As, where your goal is to drive quality conversations around the content.

Product launches

Pair your product launch with a virtual launch event, with a goal of driving buzz for your new technology.

Conference keynotes

Ensure that your organization’s major thought leadership events get the professional audience they deserve by extending the keynote or key sessions on LinkedIn.