LinkedIn Events come with robust marketing tools to engage audiences at all points in the event lifecycle.
Before the event
• Recommend a post in the event feed to drive buzz and excitement
During the event
• Interact with attendees in the comments of your LinkedIn Live stream
• Stream up to four separate broadcasts into one LinkedIn Event for multi-session activations
After the event
• Showcase stream highlights on your Page's Video tab
• Report impact by surfacing key members of your target audience on your attendee list
Events that work well on LinkedIn
LinkedIn Events are designed to give marketers a way to host targeted, engagement-focused moments with their community. Here are a few ideas for activating on our platform.
Community and brand-building events Consider fireside chats, panels, interviews or Q&As, where your goal is to drive quality conversations around the content.
Events for targeted audiences Rather than going live to your entire Page audience, target specific segments. LinkedIn Events can be a powerful vehicle for account based marketing efforts, verticalized events, and product demos for specific functions.
Talent branding events Raise targeted awareness of your organization’s employee or student experience with career conversations, campus tours, and recruiting events.
At this time, only LinkedIn Page Admins can create events on behalf of their organization. Marketers without Page Admin access will need to work with their Page Admins or become one themselves in order to facilitate events on LinkedIn.
Crystal Hadway VP, Digital Media & ABM Programs, Domo, Inc.
“We had 12,000 people in our live stream from over 80 countries, beating our aspirational goal of 10,000. The composition of the audience was more prospects than we would have had at a physical event...it gave us new opportunities for sales to reach out.”