Creating a LinkedIn Live Event is simple. Just decide whether or not you'll require registration upfront, and update any other details over time.
How to get access to LinkedIn Live
Only qualified LinkedIn Pages & creators can stream with LinkedIn Live. To see if you are eligible, learn more here.
Getting started in 5 easy steps
1. Choose a streaming tool
Depending on your level of experience, you can choose to go live in a few ways. For a seamless experience, choose from one of our five Preferred Partners.
Alternatively, you can choose one of our Certified Partners here or for those who want to connect directly to an encoder or streaming software like Zoom or WebEx, simplify go live with our custom stream (RTMP) tool.
2. Connect the tool
Once you've determined the right tool for you, connect it to your LinkedIn Page. The steps for adding a LinkedIn account vary based on the broadcasting tool you’re using. You can find resources from our Preferred Partners here.
3. Create the event
From LinkedIn.com, navigate to your Page’s admin view to create a Live Event.
4. Set up your livestream
After creating your event on LinkedIn, go back to your 3rd-party broadcast tool and connect your broadcast to the event. Visit your broadcasting tool's website for resources and guides.
5. Go live
Enter the studio from your broadcasting tool to start streaming and check out best practices below to get tips and tricks on making the most of your LinkedIn Live Event. For troubleshooting support, visit our Help Center.
Best Practices
There are countless ways to optimize your event's success throughout its lifecycle, and we've shared some of the most important tips below. View the playbook for more.
Before:
Plan ahead
Set up your event at least 2-4 weeks in advance. Have a good grasp on your subject matter and your overall run of show.
Increase attendance
Send out at least 10 invites to your network right away and promote your event using Event Ads in order to kickstart discovery and increase your event’s reach.
During:
Engage your audience
To encourage viewer engagement, have your host and moderator ask direct questions to the audience. Respond to engagement from your viewers during and after the stream.
Consider your event duration
Stream for longer than 15 minutes to let your audience grow and engage, but avoid viewer drop-off by ending after 1-2 hours.
After:
Re-purpose your live stream
Slice the content and share highlights from your Live Event using a video ad or post on LinkedIn.
Nurture your attendees
After the livestream, continue the conversation with your attendees by sharing resources, emailing attendees who registered, and by using a retargeting ad campaign on LinkedIn.
Gabriel Carrejo Head of Global Social Marketing Automation Anywhere
“LinkedIn Live was the perfect vehicle to connect to our audience and have them participate from around the globe in one of our biggest product launches. Our introduction of Enterprise A2019, the industry’s first cloud-native intelligent automation platform, was a huge success.”
Benyi Heider Head of Digital Marketing EMEA Celonis
“LinkedIn was the ideal promotional channel for Celosphere Live – we have a very high-quality following on the platform and streaming with LinkedIn Live helped us to achieve a truly exceptional event experience.”
Marissa Kraines Sr Director, Social & Content Marketing Salesforce
“LinkedIn is the professional network. There’s no other network that can really claim that name. We’ve seen that come to life in terms of promotion, paid media, organic media, how people connect.”
Sabrina Rodriguez Global Head of Digital Marketing Dentsu Aegis Network
“The difference was obvious the minute we went live with LinkedIn. It dwarfed other channels in terms of meaningful reach and engagement. We were getting thousands of views and hundreds of comments representing relevant, high-quality discussions and debate.”
