Do not go live more than once a day

Since a large portion of your followership may get a notification when you go live, multiple streams per day risk overwhelming your audience.

Go live within the first 60 days of access

In the early stages of this product, it’s imperative that members and organizations begin using it once they have access, so that we can continue to refine the product.

Do not use pre-recorded content

All streams should be happening in real time, or you risk confusing members and betraying their trust.

No selling or overly promotional streams

Your audience will want to see exciting launches, interesting interviews, events and more. Please refrain from being overly promotional on your stream.

Avoid large sponsorship logos

If you want to run sponsor graphics, please avoid dominating the screen.

No long "starting soon" screens

Don’t keep your audience waiting for more than one to two minutes.

Stream for longer than 10 minutes

Streams shorter than 10-15 minutes don’t allow your audience enough time to grow and interact.

Avoid unprofessional streams

All Live content is publicly visible and should be appropriate for the LinkedIn audience.

Avoid meta streams

Please don’t talk about how to use LinkedIn on LinkedIn.