Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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LinkedIn Pages

Your place in the world’s professional community

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View best practices

Join the conversations that matter

Post, respond and edit your Page via mobile with the LinkedIn app

Share PowerPoints, PDFs, and Word Docs

React and comment as your Page on posts in the feed

Connect with your community in real-time using LinkedIn Live Events

Go deep on key topics that matter most to your community with LinkedIn Publishing

Know and grow your audience

Discover content trending with your target audience

Drive specific actions with a customizable call-to-action button

Convert Page visitors into leads by adding a Lead Gen Form and allow members to leave their contact information in an auto filled form

Monitor activity with visual analytics, including the ability to view all of your Page followers individually

Tap into your product community to generate high quality leads with Product Pages

Engage your people

Re-share your employees' best @mentions and LinkedIn content

Notify employees of your most important Page posts to boost organic reach

Recognize team moments or employees with a personalized shout-out from your Page

My Company tab will be gradually discontinued. You can continue to engage with your employer's Page posts and reshared employee content or with your employees by sharing your organization's content. Learn about the changes here.opens in a new tab

“We struggle with brand awareness outside of the scientific community. Considering we’re in 600 global locations, it would cost millions to build brand awareness, and localizing would be a challenge. That’s why we leverage the power of our employees’ voices.”

Read their story