Revenue Attribution Report | LinkedIn Marketing Solutions.

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Why use it?

How to use it?

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Why connect your CRM?

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"With the Revenue Attribution Report, we can see that when LinkedIn was a touchpoint in the customer journey, sales cycles are shorter and deal sizes are higher than our normal deals. This proves that while LinkedIn can be an expensive channel, it generates more qualified leads and these leads actually convert to closed won deals in a shorter time frame. I increased spend on LinkedIn from 55% to 62% of our overall marketing budget, and we’re literally growing more than 2x in the last year. I believe all of this is due to LinkedIn and how we were able to see how LinkedIn was influencing our marketing pipeline."

Canberk Beker
Group Global Head of Paid
Cognism
"At Clarity AI, we use LinkedIn’s Revenue Attribution Report to truly understand the impact of our marketing spend across all parts of the funnel. As B2B marketers, it’s always hard to pinpoint to ROI from upper funnel tactics which can cause internal friction. RAR has become an essential part of our attribution conversations with our finance, sales, and executive teams."

Hod Klein
Global Integrated Marketing
Clarity AI
"Revenue Attribution Report helps me understand how LinkedIn is impacting our pipeline. I use this report for my monthly demand generation analysis to understand LinkedIn’s effectiveness as a marketing channel. I can take a look at the opportunity win rate of my campaigns, average days to close, and even deal sizes."

Bhanu Chawla
Global Head of Demand Gen & Growth
Tractable
"We as marketers know marketing has a broader effect than what can be directly attributed, but every CMO and CFO in the c-suite needs to see dollar value. Having the Revenue Attribution Report tied to impressions has been really helpful to show the overall value of the campaigns and those touchpoints. It makes it easier to go back to your CMO and show that it’s working and ask for more budget."

Tanner Stolte
Senior Strategist & Account Executive
LinkedSelling
"Revenue Attribution Report’s any touch attribution model gives us a more holistic view of impact."

Brandon Most
Head of Marketing
GoLinks

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