Business Manager Best Practices
Get the tips that allow your organization to get the most out of Business Manager
Introducing LinkedIn Business Manager
Your place to easily manage all your organization’s Ad Accounts and Pages
Prepare
What your organization should do before it starts onboarding
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Identify an onboarding lead.
We recommend a senior leader with visibility into both paid and organic efforts who can oversee and delegate adding different Ad Accounts, Pages, and people. -
Consider your Business Manager setup.
Do you want one Business Manager globally? Or one per region, market, or business unit? All are possible, but it depends if you want tighter control over access with more Business Managers or better global visibility with fewer. -
Identify people, Ad Accounts, and Pages.
Compile a list of work-emails of your employees that you want to invite to Business Manager, as well as the Ad Account IDs and Pages you want to add. -
Start engaging the organizations you work with.
If you’re an agency and client working together, start discussing your plans to use Business Manager, as well as which business will own the Ad Accounts you work on together. LinkedIn recommends that the business that manages billing own the Ad Account. We can support transferring ownership through a support process if both parties agree.
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Create your organization's Business Manager.
All you need is your work-email, a LinkedIn profile, and what you want your Business Manager to be called. We suggest including your full company name so others can easily identify the Business Manager. -
Invite your first Admins.
Admins should be senior leaders that oversee strategy and manage teams. These people can drive onboarding. -
Add your Ad Accounts and Pages.
Use Ad Account IDs and Page names to request to add them to Business Manager. Once approved, Business Manager will control those Ad Accounts and Pages.​ -
Invite the rest of your team.
After Ad Accounts and Pages are approved, Admins will see a list of all the people that are currently accessing those assets, and can easily invite them to Business Manager. -
Establish Business Manager Partnerships.
If you work with other organizations, like agencies and clients, create a Business Manager Partnership between your two Business Managers. This will allow you to share access to each other's Ad Accounts and Pages.
Adopt
Get the most out of Business Manager and all its features
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Business Manager Overview
This short overview details what Business Manager is all about and how it’ll help your organization.
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Onboarding Overview
This step by step guide walks through how onboarding to Business Manager works.
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Marketing Labs: Getting Started with Business Manager
Take this course to learn more about LinkedIn Business Manager, its benefits, and how to get started.
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Getting Started Guide
Learn how to get the most out of Business Manager and all of its features.
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Ad Account and Page Ownership Overview
This short overview details how Business Manager ownership works and how it helps your organization.
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Managing Pages in Business Manager Overview
This short overview details how managing Pages from Business Manager will save your organization time and enhance Page governance.
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Marketing Labs: Managing Ad Accounts and Pages
Take this course to learn how to add all your organization’s Ad Accounts and Pages to Business Manager.
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Business Manager Partnerships Overview
This short overview details how two organizations can work together more securely and efficiently using Business Manager Partnerships.
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Marketing Labs: Business Manager Partnerships
Take this course to learn how to leverage Business Manager Partnerships to work with other businesses like agencies or clients.
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Business Manager Audience Sharing Overview
This short overview details how and why to share Matched Audiences across Ad Accounts.
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Marketing Labs: Audience Sharing
Take this course to learn how to share Matched Audiences across Ad Accounts and how it can unlock new audience strategies.
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