Ad formats

We recommend a senior leader with visibility into both paid and organic efforts who can oversee and delegate adding different Ad Accounts, Pages, and people.

Illustration of an individual standing in front of a podium.

Consider your Business Manager setup.

Do you want one Business Manager globally? Or one per region, market, or business unit? All are possible, but it depends if you want tighter control over access with more Business Managers or better global visibility with fewer.

Illustration of a globe with several map marker icons highlighting different locations.

Identify people, Ad Accounts, and Pages.

Compile a list of work-emails of your employees that you want to invite to Business Manager, as well as the Ad Account IDs and Pages you want to add.

Illustration of a pop-up messaging window.

Start engaging the organizations you work with.

If you’re an agency and client working together, start discussing your plans to use Business Manager, as well as which business will own the Ad Accounts you work on together. LinkedIn recommends that the business that manages billing own the Ad Account. We can support transferring ownership through a support process if both parties agree.

Illustration of two individuals walking together.

Identify an onboarding lead.
Consider your Business Manager setup.
Identify people, Ad Accounts, and Pages.
Start engaging the organizations you work with.

Onboard

Streamline onboarding with these simple tips

View step-by-step guide PDF

Create your organization's Business Manager.

All you need is your work-email, a LinkedIn profile, and what you want your Business Manager to be called. We suggest including your full company name so others can easily identify the Business Manager.

Invite your first Admins.

Admins should be senior leaders that oversee strategy and manage teams. These people can drive onboarding.

Illustration of a pop-up invitation list.

Add your Ad Accounts and Pages.

Use Ad Account IDs and Page names to request to add them to Business Manager. Once approved, Business Manager will control those Ad Accounts and Pages.

Illustration of a checklist with filter options.

Invite the rest of your team.

After Ad Accounts and Pages are approved, Admins will see a list of all the people that are currently accessing those assets, and can easily invite them to Business Manager.

Establish Business Manager Partnerships.

If you work with other organizations, like agencies and clients, create a Business Manager Partnership between your two Business Managers. This will allow you to share access to each other's Ad Accounts and Pages.

Illustration of two individuals shaking hands.

Create your organization's Business Manager.
Invite your first Admins.
Add your Ad Accounts and Pages.
Invite the rest of your team.
Establish Business Manager Partnerships.

Adopt

Get the most out of Business Manager and all its features

Business Manager Overview

This short overview details what Business Manager is all about and how it’ll help your organization.

View PDF

Two individuals sitting next to a chalkboard.

Onboarding Overview

This step by step guide walks through how onboarding to Business Manager works.

View PDF

Marketing Labs: Getting Started with Business Manager

Take this course to learn more about LinkedIn Business Manager, its benefits, and how to get started.

Start Course

Several individuals having a meeting in a conference room.

Getting Started Guide

Learn how to get the most out of Business Manager and all of its features.

View PDF

An individual on their laptop while holding a child.

Business Manager Permissions Overview

This short overview details how Business Manager’s Two-Tier Permissions model works.

View PDF

Two individuals having a conversation while standing on an escalator.

Marketing Labs: Managing People through Business Manager

Take this course to learn how to centrally manage all your people from Business Manager.

Start Course

Ad Account and Page Ownership Overview

This short overview details how Business Manager ownership works and how it helps your organization.

View PDF

Two individuals having a conversation while sitting at a table.

Managing Pages in Business Manager Overview

This short overview details how managing Pages from Business Manager will save your organization time and enhance Page governance.

View PDF

An individual smiling while on their laptop.

Marketing Labs: Managing Ad Accounts and Pages

Take this course to learn how to add all your organization’s Ad Accounts and Pages to Business Manager.

Start Course

Two individuals sitting next together outside.

Business Manager Partnerships Overview

This short overview details how two organizations can work together more securely and efficiently using Business Manager Partnerships.

View PDF

Several individuals smiling while walking together outside.

Marketing Labs: Business Manager Partnerships

Take this course to learn how to leverage Business Manager Partnerships to work with other businesses like agencies or clients.

Start Course

Business Manager Audience Sharing Overview

This short overview details how and why to share Matched Audiences across Ad Accounts.

View PDF

Two individuals having a conversation while sitting next to each other with their laptops.

Marketing Labs: Audience Sharing

Take this course to learn how to share Matched Audiences across Ad Accounts and how it can unlock new audience strategies.

Start Course

Revenue Attribution Report Overview

Understand how Revenue Attribution Report can help you demonstrate the true business value of your marketing efforts.

View PDF

An individual smiling and using their laptop at home.

Getting Started Guide

Learn how to connect your CRM to Business Manager to leverage Revenue Attribution Report.

View PDF

Several individuals in a conference meeting.

Need more help?

Get comprehensive assistance from our Help Center.

Illustration of two individuals, one is standing while the other is sitting at their desk.

Make your job easier with LinkedIn Business Manager

Get started

Talk to a specialist now

Learn more about LinkedIn Ads

Get support

Advertising

How to get started

Ad formats

Learn More

Why LinkedIn

LinkedIn Pages

Resources

Getting Started

Learn

By Business Type

Business Manager Best Practices

Get the tips that allow your organization to get the most out of Business Manager

Introducing LinkedIn Business Manager

Your place to easily manage all your organization’s Ad Accounts and Pages

Prepare

Onboard

Adopt

Need more help?

Make your job easier with LinkedIn Business Manager

Hire

Advertise

Sell

Learn

Advertising Advertising

How to get started

Ad formats

Learn More

Why LinkedIn Why LinkedIn

LinkedIn Pages LinkedIn Pages

Resources Resources

Getting Started

Learn

By Business Type

Business Manager Best Practices

Get the tips that allow your organization to get the most out of Business Manager

Introducing LinkedIn Business Manager

Your place to easily manage all your organization’s Ad Accounts and Pages

Prepare

Onboard

Adopt

Need more help?

Make your job easier with LinkedIn Business Manager

Hire

Advertise

Sell

Learn

Advertising

Why LinkedIn

LinkedIn Pages

Resources