Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Document Ads

Inspire audiences with thought leadership or collect leads at scale with your documents.

Create Document Ads

What you can do with Document Ads

Collect quality leads

Capture interested audiences by gating your

content with a LinkedIn Lead Gen Form.

Icon representing collecting quality leads

Measure audience interest in your content

Learn how much of your document is read and

downloaded to inform your strategy across all

phases of the marketing funnel.

Icon representing measuring audience interest in your content

Build awareness and nurture key audiences

Build trust and warm key audiences through

educational content and inspire them with your

thought leadership.

Icon representing building awareness and nurturing key audiences

How you can use Document Ads

Allow members to read and download documents directly in their newsfeed.

Illustration of LinkedIn Document ads interface on mobile

How to get started with Document Ads

1. Choose your campaign objective

You can use Document Ads with the Brand Awareness, Engagement, and Lead Generation objectives.


Choose to share your content freely to build awareness and grow thought leadership or gate your documents with a Lead Gen Form to collect high-quality leads.

Learn how to set up Document Ads
Image of LinkedIn Document Ads interface for choosing your campaign objective

2. Create Document Ads that play to your objective

Decide whether to share your content freely or in exchange for their lead information.


Leverage your content library to build awareness with eBooks & whitepapers or drive engagement with customer testimonials & case studies. Collect high-quality leads by gating documents with a Lead Gen Form.

Get Document Ad tips
Image of LinkedIn Document Ads interface for creating Document Ads

3. Prove your Document Ads ROI

Measure impact of your Document Ads by understanding member interest and engagement with your document.


Track what percentage of your document was viewed and total downloads.

Getting started guide
Image of LinkedIn Document Ads interface for proving Document Ads ROI

Get your company story in front of more professionals with Document Ads

Create Document Ad
Have questions?

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Learn more about LinkedIn Ads

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