Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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Matched Audiences

Reach people you already know with website, contact, and account targeting

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What you can do with Matched Audiences

Company Targeting

Run your account-based marketing campaigns to reach key companies and decision makers

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Contact Targeting

Market to prospects and known contacts by securely uploading your list of contact IDs or connecting to your contact management platform

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Retargeting

Segment your audience and deliver unique content based on actions they've taken with your brand

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Manage your matched audiences in one place

• Create, edit, or delete audiences

• Share your audiences across your ads accounts

• View the current status of your audience

• View an audience's interests, locations, jobs, and companies

• See active campaigns an audience is assigned to

• Add member attributes and save for re-use