Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Ad targeting   >   Company Targeting

Company Targeting

Reach your target companies on the platform where business gets done

Get started

What you can do with Company Targeting

Run account-based marketing (ABM) campaigns

Match your target companies against the 13+ million LinkedIn Pages.

Target by professional demographics

Reach the people who make buying decisions at your highest value accounts.

Drive more conversions

Guide decision makers along their buying journey — and drive more qualified leads.

Get started with Company Targeting

Prepare your list of target companies

Format the list as a single column, one company per row, inserting company name, website, industry, stock symbol, and company country. You can upload up to 300,000 company names.

 

Save your list as a CSV file.

Upload your list

Next, set up Company Targeting for your LinkedIn ads.


Once you’re on the audience creation page in Campaign Manager, click create an audience. Choose match based on a list of accounts. Upload your file, and click next.

Your list may take up to 48 hours to match and become available for targeting.

Integrate a LinkedIn Audience Partner

Connect one of our audience partners - like Hubspot, Adobe, Marketo, Bombora or G2 Crowd - to orchestrate your ABM efforts on LinkedIn. View the full list of partners in our partner directory.

Grow your business with Company Targeting on LinkedIn

Have questions?

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Learn more about LinkedIn Ads

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