Ad targeting > Company Targeting
What you can do with Company Targeting
Run account-based marketing (ABM) campaigns
Match your target companies against the 13+ million LinkedIn Pages.
Target by professional demographics
Reach the people who make buying decisions at your highest value accounts.
Drive more conversions
Guide decision makers along their buying journey—and drive more qualified leads.
Get started with Company Targeting
Prepare your list of companies
Format the list as a single column, one company per row, inserting company name, website, industry, stock symbol, and company country. You can upload up to 300,000 company names.
Save your list as a CSV file.
Upload your list
Next, set up Company Targeting for your LinkedIn ads.
Once you’re on the audience creation page in Campaign Manager, click Create an audience. Choose Match based on a list of accounts. Upload your file, and click Next.
Your list may take up to 48 hours to match and become available for targeting.
Integrate a LinkedIn Audience Partner
Connect one of our audience partners - like Hubspot, Adobe, Marketo, Bombora or G2 Crowd - to orchestrate your ABM efforts on LinkedIn. View the full list of partners in our partner directory.
Success stories
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How Adobe achieves alignment & ABM success
Learn how Adobe achieved greater marketing focus and significant ABM success with LinkedIn.
Learn more
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How Genesys Uses ABM to Break Into Markets
LinkedIn gives Genesys marketing and sales teams structure needed to pursue accounts in a strategic way.
Learn more
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How Vision Critical scaled to support ABM strategies
How Vision Critical scaled their digital programmes
Learn more