B2C Ads Unpacked: Quick Reference Guide
LinkedIn collaborated with Nielsen to explore the challenge that many B2C marketers face– given the number of possible creative directions, what’s the best way to speak to your target audience?
The 7 Types of Top-Performing B2C Ads on LinkedIn
Nielsen Ad Effectiveness research analyzed 144 global B2C advertising campaigns on LinkedIn. The story reveals which campaign messaging strategies drive brand results, and why.
Financial Services B2C Marketing by the Numbers
New Nielsen Media Mix Modeling research shows LinkedIn is a more effective, more efficient brand marketing channel for financial services brands.
After visiting LinkedIn, the same audience is…
