Grow your B2C Financial Services Brand at Every Stage of the Funnel

LinkedIn is uniquely positioned to help financial marketers reach the right consumers in a trusted environment, helping brands improve perception and consideration.

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B2C Ads Unpacked: Quick Reference Guide

LinkedIn collaborated with Nielsen to explore the challenge that many B2C marketers face– given the number of possible creative directions, what’s the best way to speak to your target audience?

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Drive Auto Brand + Sales Growth with LinkedIn

Nielsen and LinkedIn combined forces to prove the brand and sales impact of Automotive campaigns running on LinkedIn.

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The 7 Types of Top-Performing B2C Ads on LinkedIn

Nielsen Ad Effectiveness research analyzed 144 global B2C advertising campaigns on LinkedIn. The story reveals which campaign messaging strategies drive brand results, and why.

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Why LinkedIn is an Effective & Efficient Channel to Boost Enrollments

Education is evolving, presenting challenges and opportunities for marketers. LinkedIn can help capture prospects at the intersection of education and career.

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Financial Services B2C Marketing by the Numbers

New Nielsen Media Mix Modeling research shows LinkedIn is a more effective, more efficient brand marketing channel for financial services brands.

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Illustration of tablet with people bubbles connected in a network around it.
bar graph illustration: 75% LinkedIn vs 60% other social platforms
bar graph illustration: 65% LinkedIn vs 43% other social platforms
bar graph illustration: 67% LinkedIn vs 51% other social platforms

After visiting LinkedIn, the same audience is…

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