Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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Create ad

Drive value over vanity on LinkedIn, where marketing means business

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Why advertise on LinkedIn?

Today’s B2B leaders need marketing that proves impact. 78% of B2B CMOs say demonstrating ROI is more critical now than ever before. With complex buyer groups and longer journeys, your marketing must not only reach decision-makers - but influence them with credibility, relevance, and precision. That’s where LinkedIn Ads come in.

Engage valuable professional audiences.

Reaching the most relevant audience is critical. With complex buyer groups and longer journeys, your marketing must not only reach decision-makers - but influence them with credibility, relevance, and precision.

B2B buyer groups have evolved. 71% are now Millennials or Gen Z - and they’re actively engaging on LinkedIn. In fact, Gen Z logs 82% more video views than the average member.

Achieve massive reach to pros and CEOs.

With over 1.2 billion professionals on LinkedIn, including 98% of Fortune 500 CEOs, your message meets a multigenerational, high-value audience where they’re leaning in.

Reach the right audience with:

Predictive AI + first-party professional data

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Company and member-level targeting

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Audience Expansion and Buyer Groups

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High-impact formats: First Impression Ads, CTV, Sponsored Content, BrandLink and more

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Drive influence in a trusted B2B environment.

Trust drives action.
Buyers are 3x more likely to choose a vendor recommended by someone they trust over one that’s cheaper or louder. And 87% prefer content from credible, informed sources.

LinkedIn is where professional influence is built — through content, conversation, and community. Posting by B2B voices and CEOs is up sharply, and video storytelling on the platform continues to grow year-over-year.

How LinkedIn builds credibility:

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Thought Leader Ads, Sponsored Messaging, In-Feed Video

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Articles, Newsletters, Events, and Document Ads

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Industry-relevant content that earns trust over time

Advance performance against the pipeline.

With solutions purpose-built for B2B, LinkedIn helps you move from attention to action — efficiently and measurably.

Third-party research confirms:

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LinkedIn Ads drive the #1 B2B return on ad spend (ROAS)

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LinkedIn leads outperform in quality
 

39%

LinkedIn-influenced opportunities are 39% more likely to close

A proven return on investment.

Whether you’re focused on awareness, consideration, or conversion, we help you measure what matters. 

Prove ROI with:

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CRM Sync, Clean Rooms, Revenue Attribution

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Insight Tag, CAPI, Companies Hub, and Audience Insights

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A/B testing, Brand Lift Studies, and pipeline metrics like ROAS and closed-won attribution

Built for every stage of the funnel.

Awareness grabs attention. Consideration builds credibility. Conversion drives growth. Power each stage with solutions built for today’s B2B landscape.

Awareness

Make your brand known with storytelling that captures attention in the right professional context.

BrandLink campaigns deliver:

23%

23% uplift in attention

13%

13% higher CTR across upper funnel formats

Consideration

Move from known to considered with personalized content and thought leadership.
90% of B2B decision-makers trust recommendations from peers or influencers they respect

Conversion

Turn intent into outcomes with solutions designed to advance your pipeline.

AI-powered Buyer Groups have shown:

20%

20% improvement in pipeline conversion

25%

25% better cost efficiency

What makes LinkedIn ads the ultimate tool to reach buyers?

Ad Formats

Reach your buyers where they’re most active. Amplify beyond your organic following with ad placement on the LinkedIn platform and the LinkedIn Audience Network.

Brand Safety

We’re committed to keeping LinkedIn a safe and trusted platform, a place for constructive and professional conversations.

Audience Insights

Uncover the content and topics that matter to your audience and track engagement with your brand.

Results

Drive stronger ROI with your campaigns and track success with sophisticated B2B measurement tools.

Targeting

Target the professionals you care about. Reach a qualified audience with sophisticated B2B targeting.

Success Stories

Boost reach.

Salesforce achieved over 70% unique reach with LinkedIn's CTV Ads, measured by iSpot.

Learn more
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Improve ROI.

Kashable unlocked 8x ROI from Linkedln Video Ads with Conversions API

View study
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Drive business results, where marketing means business. The right audience. The right context. The right moment.

Wherever you are in your marketing journey - LinkedIn is where you engage, influence, and drive ROI.

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Learn more about LinkedIn Ads

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